Hristina Nikolova

Universidad del NoresteMexico

Business, Management and Accounting · Social Sciences

12h-index1.1kcitations32works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Behavioral Health and Interventions(6), Consumer Retail Behavior Studies(5), Decision-Making and Behavioral Economics(4), Digital Marketing and Social Media(4)

Publications32 total

Zenodo (CERN European Organization for Nuclear Research)·2026Open Access
Zenodo (CERN European Organization for Nuclear Research)·2026Open Access
Journal of the Academy of Marketing Science·2023Open Access
Journal of the Academy of Marketing Science·2023· 35 cited
Journal of Marketing Research·2022· 26 citedOpen Access
Edward Elgar Publishing eBooks·2019· 3 cited
Journal of Consumer Research·2019· 63 citedOpen Access
NIM Marketing Intelligence Review·2019· 41 citedOpen Access
All We Need Is Love: Examining Differences in Time and Money Donations Between Dyads and Individuals
ACR North American Advances·2018
When the Two of Us Care Too Much For Each Other:Subversive Effects of Altruism in Joint Dyadic Decisions
ACR North American Advances·2017
How the Interplay of Consumption Mode and Time Delay Influences the Persuasiveness of Online Reviews
ACR North American Advances·2017
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Frequent Co-authors

Cait Lamberton(12), J. Jeffrey Inman(6), Aleksandra Kovacheva(6), Jenny G. Olson(4), Nicole Verrochi Coleman(3), Joe J. Gladstone(2), Gergana Y. Nenkov(2), Michael Lowe(2), Chadwick J. Miller(2), Sara Loughran Dommer(2), Ximena Garcia‐Rada(2), Grant Donnelly(2), Emily N. Garbinsky(1), Peter Linzbach(1), Aylin Çakanlar(1), Kelly L. Haws(1), Jim Maurer(1), Andrew R. Greiner(1), Gala Amoroso(1), Cait Poyner Lamberton(1)