Aleksandra Kovacheva

Albany State UniversityUnited States

Business, Management and Accounting · Social Sciences

7h-index143citations20works1.32yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Digital Marketing and Social Media(7), Customer Service Quality and Loyalty(4), Psychology of Social Influence(4), Decision-Making and Behavioral Economics(3)

Publications20 total

Marketing Letters·2024· 1 cited
Journal of Consumer Psychology·2023· 11 citedOpen Access
Journal of the Academy of Marketing Science·2023Open Access
Journal of the Academy of Marketing Science·2023· 35 cited
Sustainability·2022· 7 citedOpen Access
SSRN Electronic Journal·2017· 2 citedOpen Access
Surprise Her But Not Him: Gender Differences in the Valuation and Choice of Positive Surprises
ACR North American Advances·2015
Planned But Not Purchased? a Field Study of Drivers and Consequences of Failed Purchases
Advances in consumer research·2014
Shopper Eye-Cue: Understating the In-Store Decision Process With Field Eye-Tracking Data
ACR North American Advances·2014· 1 cited

Frequent Co-authors

Cait Lamberton(8), Hristina Nikolova(6), Milica Mormann(2), Thomas L. Griffiths(2), Chris Janiszewski(2), J. Edward Russo(2), Anocha Aribarg(2), Nathaniel J. S. Ashby(2), Rajesh Bagchi(2), Sudeep Bhatia(2), Martin Meißner(2), Kellen Mrkva(2), Hillary J. D. Wiener(2), Laura Schrier Rifkin(2), Canan Corus(2), Colleen P. Kirk(2), Eugenia Wu(2), J. Jeffrey Inman(2), Ioannis Kareklas(1), Darrel D. Muehling(1)