Darrel D. Muehling

Washington State UniversityUnited States

Business, Management and Accounting · Social Sciences

34h-index4.7kcitations90works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(60), Digital Marketing and Social Media(30), Media, Gender, and Advertising(18), Media Influence and Health(16), Behavioral Health and Interventions(10)

Publications90 total

Sustainability·2022· 7 citedOpen Access
Journal of Business Research·2019· 43 cited
Journal of Marketing Communications·2016· 20 cited
Journal of Promotion Management·2015· 3 cited
The Effects of Negative Information on Copycat Brand Evaluation
ACR North American Advances·2015
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Frequent Co-authors

Russell N. Laczniak(13), Ioannis Kareklas(8), David E. Sprott(4), Richard H. Kolbe(4), Vincent J. Pascal(3), Sanford Grossbart(3), Till Weber(3), Paul D. Bolls(3), Kak Yoon(3), Jeffrey J. Stoltman(2), Ellen R. Foxman(2), J. Craig Andrews(2), Norman Kangun(2), Brian Gillespie(2), William A. Weeks(2), Jeff Joireman(2), Easwar S. Iyer(1), Jill Avery(1), Sundar G. Bharadwaj(1), Thomas G. Brashear(1)