Washington State University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(60), Digital Marketing and Social Media(30), Media, Gender, and Advertising(18), Media Influence and Health(16), Behavioral Health and Interventions(10)
Publications90 total
Frequent Co-authors
Russell N. Laczniak(13), Ioannis Kareklas(8), David E. Sprott(4), Richard H. Kolbe(4), Vincent J. Pascal(3), Sanford Grossbart(3), Till Weber(3), Paul D. Bolls(3), Kak Yoon(3), Jeffrey J. Stoltman(2), Ellen R. Foxman(2), J. Craig Andrews(2), Norman Kangun(2), Brian Gillespie(2), William A. Weeks(2), Jeff Joireman(2), Easwar S. Iyer(1), Jill Avery(1), Sundar G. Bharadwaj(1), Thomas G. Brashear(1)