Sundar G. Bharadwaj

Coca Cola (United States) — United States

Business, Management and Accounting · Social Sciences

34h-index10.7kcitations87works1.72yr avg
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Research Topics

Innovation and Knowledge Management(23), Customer Service Quality and Loyalty(14), Business Strategy and Innovation(14), Corporate Finance and Governance(13), Consumer Behavior in Brand Consumption and Identification(12)

Publications87 total

Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
Journal of Marketing·2025· 2 cited
Selecting the Brand Societal Mission
2025
Real-time marketing messages and consumer engagement in social media
Journal of Business Research·2025· 6 cited
Mobile Content: Understanding Drivers of Engagement by Screen
Journal of Interactive Marketing·2024· 2 cited
Product Soft Landing of Experience Products and the Role of Pre-release Advertising Responsiveness
SSRN Electronic Journal·2024Open Access
Harnessing AI and Predictive Analytics for Product-Led Growth: Moving Beyond Sales-Led Strategies
International Journal of Emerging Trends in Computer Science and Information Technology·2024Open Access
Enhancing Solution Effectiveness: The Role of Customer Adaptiveness: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Do Sustainable New Products Contribute to Firm Value
2021
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
Journal of Marketing·2021· 51 cited
Friends with Benefits: The Role of Social Learning In Technology-Enabled Educational Outcomes
SSRN Electronic Journal·2020Open Access
How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods
Journal of Public Policy & Marketing·2020· 16 cited
How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods
Sage Journals Data·2020· 1 citedOpen Access
Familiarity Mitigates the Effect of Team Reward on Functional Conflict and Citizenship Behavior
Academy of Management Proceedings·2019· 1 cited
New product introductions for low-income consumers in emerging markets
Journal of the Academy of Marketing Science·2019· 78 cited
Pioneering Research on Sustainability
2019· 2 cited
New Product Introductions for Low-Income Consumers in Emerging Markets
SSRN Electronic Journal·2019· 4 citedOpen Access
Toward an Integrated Model of Business Performance
Review of marketing research·2018
Antecedents, consequences, and the mediating role of innovation: empirical generalizations
Edward Elgar Publishing eBooks·2018· 1 cited
When and why do customer solutions pay off in business markets?
Journal of the Academy of Marketing Science·2017· 120 cited
Competing on social purpose: Brands that win by tying mission to growth
Digital Eprints Services at ISB (DESI) (Indian School of Business)·2017· 23 cited
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Frequent Co-authors

P. Rajan Varadarajan(9), S. Cem Bahadir(7), Kapil R. Tuli(6), David M. Szymanski(5), Anandhi Bharadwaj(4), Anil Menon(4), Guiyang Xiong(4), John Fahy(3), Ajay K. Kohli(3), Rajendra K. Srivastava(3), Benn R. Konsynski(2), Phani Tej Adidam(2), Steven W. Edison(2), Elliot Bendoly(2), Lisa C. Troy(2), André Bonfrer(2), Leslie Vincent(2), Goutam Challagalla(2), Omar Rodríguez Vilá(2), P.N. Thirunarayana(2)