Phani Tej Adidam

University of Nebraska at Omaha — United States

Business, Management and Accounting · Social Sciences

11h-index1.3kcitations30works1.02yr avg
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Research Topics

Customer Service Quality and Loyalty(6), Innovation and Knowledge Management(4), Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(4), Organizational Leadership and Management Strategies(4)

Publications30 total

Effectuation and Co-Creation in Social Enterprises: Examining the Relationship in the Context of Uncertainty
Journal of Social Entrepreneurship·2024· 1 cited
Estimating Demand for Passenger Cars : A Model for the Indian Market
Prabandhan Indian Journal of Management·2023· 1 citedOpen Access
Sales–Supply Chain Management Collaboration: Performance Effects and Boundary Conditions for International Salespeople
Journal of International Marketing·2023· 9 cited
The Relationship between Parental Styles and Food Attitude of Children Towards Vegetarianism
The Journal of Social Sciences Research·2022Open Access
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective
SHILAP Revista de lepidopterología·2017· 7 citedOpen Access
Effective Marketing Strategy-Making: Antecedents and Consequences
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 5 cited
The moderating influence of socio‐demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Journal of Consumer Behaviour·2013· 54 cited
Mavenness And Salespeople Success: An Empirical Investigation
Journal of Applied Business Research (JABR)·2012· 3 citedOpen Access
Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
Journal of Business and Industrial Marketing·2012· 107 cited
Hedonic and Utilitarian Values of a Service Experience with a Nonprofit: The Role of Identification
International management review·2012· 11 cited
The Importance Of Decision Confidence To Strategy Outcomes
Journal of Applied Business Research (JABR)·2011· 9 citedOpen Access
Building Relationships Between Business Schools And Students: An Empirical Investigation Into Student Retention
Journal of College Teaching & Learning (TLC)·2011· 19 citedOpen Access
The interplay between psychographic and socio-demographic factors on consumers' attitudes towards private label brands
2011
Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry
ResearchOnline (Glasgow Caledonian University)·2010· 19 cited
Cross‐cultural competitive intelligence strategies
Marketing Intelligence & Planning·2009· 50 cited
Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences
ePrints Soton (University of Southampton)·2009
Mavenness: A Non-Explored Trait of Quality Salespeople
Paradigm A Management Research Journal·2009· 5 cited
Competitive Intelligence Practices in The Emerging Market of India: An Exploratory Survey
2008· 2 cited
Internationalisation of Indian firms: proposing a research agenda
ePrints Soton (University of Southampton)·2008
Gubernija Brewery: Emerging within emerging markets
ePrints Soton (University of Southampton)·2008
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Frequent Co-authors

Madhumita Banerjee(8), Paurav Shukla(8), Birud Sindhav(5), Louis G. Pol(4), Anil Menon(3), Sundar G. Bharadwaj(3), Steven W. Edison(3), R. Prasad Bingi(2), Keith J. Mueller(2), Sampada Gajre(1), Shubhra Kejriwal(1), Janet T. Pol(1), Jonna Holland(1), Amy Risch Rodie(1), Wyatt A. Schrock(1), Yanhui Zhao(1), G. Tomas M. Hult(1), Amir Jafar(1), Musunuri V. Rama Prasad(1), Dale T. Eesley(1)