Steven W. Edison

Business, Management and Accounting · Social Sciences

4h-index949citations5works0.02yr avg
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Research Topics

Organizational Leadership and Management Strategies(3), Innovation and Knowledge Management(2), Customer Service Quality and Loyalty(2), Corporate Identity and Reputation(2), Technology Adoption and User Behaviour(1)

Publications5 total

Effective Marketing Strategy-Making: Antecedents and Consequences
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 5 cited
Inducing salespeople to sell proprietary products: The roles of traditional, transaction-cost, and relational factors
ThinkTech (Texas Tech University)·1999· 2 citedOpen Access
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Journal of Marketing·1999· 319 cited
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Journal of Marketing·1999· 612 cited
On the marketing of marketing knowledge
Journal of Marketing Management·1995· 11 cited

Frequent Co-authors

Anil Menon(3), Sundar G. Bharadwaj(3), Phani Tej Adidam(3), Shelby D. Hunt(1)