André Bonfrer

Deakin University — Australia

Business, Management and Accounting · Social Sciences

13h-index1.2kcitations40works1.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(20), Customer churn and segmentation(9), Consumer Retail Behavior Studies(8), Customer Service Quality and Loyalty(6), Merger and Competition Analysis(5)

Publications40 total

A Study of Retailer Advertising
Springer proceedings in business and economics·2025
Conceptualising and measuring consumer perceptions of brand wastefulness
Journal of Brand Management·2024· 2 citedOpen Access
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
NIM Marketing Intelligence Review·2022· 1 citedOpen Access
Retail store formats, competition and shopper behavior: A Systematic review
Journal of Retailing·2022· 69 cited
Cigarette Purchase Patterns Among Light and Heavy Smokers
SSRN Electronic Journal·2022Open Access
The Effect of Cloud Cover on Consumer Retail Spending: Evidence from Big Data
SSRN Electronic Journal·2022Open Access
The Impact of Goal Enabling Technology on Customer Lifetime Value
SSRN Electronic Journal·2021Open Access
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
Marketing Science·2019· 31 citedOpen Access
Time-Varying Effectiveness of Competitive Advertising
SSRN Electronic Journal·2018Open Access
A series of two-urn biased sampling problems
Communication in Statistics- Theory and Methods·2017· 2 cited
Moving from Customer Lifetime Value to Customer Equity
The MIT Press eBooks·2016· 1 cited
Moving from customer lifetime value to customer equity
Own your potential (DEAKIN)·2016
Retaining Talented Salespeople
Customer Needs and Solutions·2015· 9 citedOpen Access
Interference effects of competitive advertising
Queensland's institutional digital repository (The University of Queensland)·2015
Shelf Life: Decreasing Returns to Status Over Time
Academy of Management Proceedings·2014
The Impact of Macro Socio-Economic Drivers and Fiscal Policy on Expenditure Allocation and Attribute Preferences
SSRN Electronic Journal·2012· 1 citedOpen Access
The Impact of Brand Quality on Shareholder Wealth
Journal of Marketing·2011· 141 cited
Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
Marketing Science·2011· 48 citedOpen Access
The Effect of Negative Word-of-Mouth in Social Networks
2011· 5 cited
The Impact of Brand Quality on Shareholder Wealth
SSRN Electronic Journal·2011· 10 citedOpen Access
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Frequent Co-authors

Pradeep K. Chintagunta(7), Xavier Drèze(7), Sandipan Dhar(4), Peter J. Danaher(3), Michael Braun(3), Ernst R. Berndt(3), Alvin J. Silk(3), Sundar G. Bharadwaj(2), Kapil R. Tuli(2), David Corkindale(2), Roderick J. Brodie(2), David Bell(2), George Knox(2), Jeongwen Chiang(2), Inseong Song(1), John Roberts(1), Justine Cutler(1), Qiang Lu(1), Ranjit Voola(1), Lee Kong(1)