Kapil R. Tuli

Business, Management and Accounting · Social Sciences

15h-index3.0kcitations36works1.02yr avg
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Research Topics

Corporate Finance and Governance(11), Auditing, Earnings Management, Governance(10), Customer Service Quality and Loyalty(10), Financial Markets and Investment Strategies(8), Outsourcing and Supply Chain Management(4)

Publications36 total

EXPRESS: SECURING A CALIBRATED MARKETING BUDGET
Journal of Marketing·2026
Introduction: Special section on Contemporary marketing strategy research
International Journal of Research in Marketing·2024· 2 cited
Does Disclosure of Advertising Spending Help Investors and Analysts?
Journal of Marketing·2022· 21 cited
The future of private-label markets: A global convergence approach
International Journal of Research in Marketing·2022· 23 citedOpen Access
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
Journal of the Academy of Marketing Science·2022· 12 citedOpen Access
Bynd Artisan: A retail luxury brand’s journey of innovation and transformation
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)·2021
Marketing Agility: The Concept, Antecedents, and a Research Agenda
Journal of Marketing·2020· 271 citedOpen Access
Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda
2020· 1 cited
Customer Satisfaction and Its Impact on the Future Costs of Selling
Journal of Marketing·2020· 94 citedOpen Access
Visa: Adapting to a world of fintechs
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)·2020
A Theories-in-Use Approach to Building Marketing Theory
Journal of Marketing·2019· 354 citedOpen Access
Iuiga’s Conundrum: ‘Clicks’’ only or ‘Bricks’ too?
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)·2019· 1 cited
Iuiga: Defining an omni-channel strategy
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)·2019Open Access
Customer Satisfaction and Its Impact on the Costs of Selling
SSRN Electronic Journal·2019· 1 citedOpen Access
Investors' evaluations of price-increase preannouncements
International Journal of Research in Marketing·2018· 26 citedOpen Access
Look before you jump
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)·2018
The impact of advertising share of voice on the idiosyncratic risk of the firm
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)·2018Open Access
Planes, trains and social media
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)·2017· 1 cited
DFS: Insuring customer service excellence through e-learning
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)·2017
Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?
Journal of Marketing Research·2016· 53 cited
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Frequent Co-authors

Sundar G. Bharadwaj(7), Ajay K. Kohli(5), Anirban Mukherjee(5), Kartik Kalaignanam(4), Marnik G. Dekimpe(4), Tarun Kushwaha(3), Leon Gim Lim(3), Christopher Dula(3), Sheetal Mittal(3), Leonard Lee(2), David Gal(2), André Bonfrer(2), Rajdeep Grewal(2), Jan‐Benedict E.M. Steenkamp(2), Katrijn Gielens(2), Sungkyun Moon(2), Sandeep R. Chandukala(2), Valarie A. Zeithaml(1), Bernard J. Jaworski(1), Wolfgang Ulaga(1)