Leonard Lee

National Kidney Foundation Singapore — Singapore

Business, Management and Accounting · Social Sciences

22h-index2.7kcitations111works2.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(26), Decision-Making and Behavioral Economics(18), Consumer Retail Behavior Studies(18), Consumer Market Behavior and Pricing(11), Behavioral Health and Interventions(10)

Publications111 total

Perceived accessibility of public transport predicts intention to give up car ownership but objective accessibility does not
Journal of Transport Geography·2025
RWD99 ASSESSING THE SOCIOECONOMIC IMPACT OF DUCHENNE MUSCULAR DYSTROPHY ON CARER’S LIFE IN AUSTRALIA: A CROSS-SECTIONAL STUDY
Value in Health Regional Issues·2025
How Do People Perceive Media‐Reported Risks: Risk Networks and Profiles of Segments
Risk Analysis·2025Open Access
Associations between mental health services and individuals’ worry about harm from mental health issues: an international perspective
Journal of Mental Health·2025
Disaster Risk Perception and Communication: A Behavioral Science Perspective
Oxford Research Encyclopedia of Natural Hazard Science·2025
Risk targets: to what extent does ‘who’ is at risk influence risk perception?
Journal of Risk Research·2025· 3 cited
Scaling Insights from Lab-collected Eye-Tracking Data: Evidence from the Decoy Effect in Online Choice Experiment
SSRN Electronic Journal·2025Open Access
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research
Journal of Consumer Research·2024· 15 citedOpen Access
Mindsets and self-efficacy beliefs among individuals with type 2 diabetes
Scientific Reports·2023· 7 citedOpen Access
How culture shapes consumer responses to anthropomorphic products
International Journal of Research in Marketing·2023· 25 cited
The 5S's of Consumer Health: A Framework and Curation of <i>JCR</i> Articles on Health and Medical Decision-Making
Journal of Consumer Research·2022· 11 citedOpen Access
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities
Journal of Consumer Research·2022· 24 cited
Advancing an Asia-centric Perspective of Innovation
Academy of Management Proceedings·2022
Correction to: Mobility as a service (MaaS): the importance of transportation psychology
Marketing Letters·2022· 1 citedOpen Access
Banking Happiness
Journal of Consumer Research·2021· 5 cited
<i>JPP&amp;M</i>'s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
Journal of Public Policy & Marketing·2021· 30 cited
When More is Not Merrier: The Effect of Feedback Frequency on Goal Performance
2021Open Access
When More is Not Merrier: The Effect of Feedback Frequency on Goal Performance
Zenodo (CERN European Organization for Nuclear Research)·2021Open Access
When More is Not Merrier: The Effect of Feedback Frequency on Goal Performance
Zenodo (CERN European Organization for Nuclear Research)·2021Open Access
When More is Not Merrier: The Effect of Feedback Frequency on Goal Performance
Zenodo (CERN European Organization for Nuclear Research)·2021Open Access
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Frequent Co-authors

Dan Ariely(8), Claire I. Tsai(5), On Amir(4), Wai Yie Leong(4), Jaeyeon Chung(4), Shane Frederick(3), Donald R. Lehmann(3), Marco Bertini(3), Jasper Teow(3), Ziv Carmon(3), Moshe Ben‐Akiva(3), Xiaomeng Chen(3), Shanjun Li(3), Nan Yang(3), Michel Tuan Pham(3), Andrea C. Morales(2), Kartik Kalaignanam(2), Kapil R. Tuli(2), Tarun Kushwaha(2), David Gal(2)