Claire I. Tsai

University of Toronto — Canada

Decision Sciences · Social Sciences

14h-index576citations59works1.32yr avg
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Research Topics

Decision-Making and Behavioral Economics(16), Consumer Behavior in Brand Consumption and Identification(10), Behavioral Health and Interventions(9), Consumer Retail Behavior Studies(8), Cultural Differences and Values(5)

Publications59 total

More done, more drained: Being further along in a mundane experience feels worse.
Journal of Personality and Social Psychology·2025· 4 cited
Large Language Models Improve Hypothesis Generation by Reducing Effort
SSRN Electronic Journal·2025Open Access
Risk as (positive) feelings? How people experience anticipatory emotions toward risk
SSRN Electronic Journal·2025Open Access
Consumer Well-Being in Judgment and Decision-Making
International series on consumer science·2024· 1 cited
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities
Journal of Consumer Research·2022· 24 cited
Risky but alluring: Severe COVID-19 pandemic influence increases risk taking.
Journal of Experimental Psychology Applied·2021· 16 cited
Salient knowledge that others are also evaluating reduces judgment extremity
Journal of the Academy of Marketing Science·2021· 5 citedOpen Access
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
Journal of Marketing·2021· 35 citedOpen Access
Nudging Organ Donor Registrations
OSF Preprints (OSF Preprints)·2020
The Effect of Unpacking on Consumers’ Sensory Experience: a Goal-Gradient Account
ACR North American Advances·2020
Increasing Organ Donor Registrations with Behavioral Interventions: A Large-Scale Field Experiment
SSRN Electronic Journal·2020· 1 citedOpen Access
How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities
Journal of Marketing Behavior·2020· 1 cited
Hedonomics in Consumer Behavior
2018· 16 cited
Reframing humor in TV news translation
2018
From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
Journal of the Association for Consumer Research·2018· 74 citedOpen Access
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
ACR North American Advances·2018
How Incidental Confidence Influences Self‐Interested Behaviors: A Double‐Edged Sword
Journal of Behavioral Decision Making·2017· 7 cited
How Incidental Confidence Influences Self-Interested Behaviors? a Double-Edged Sword
ACR North American Advances·2017
Going With the Flow-Ency: the Role of Perceived Control on Fluency Effects
ACR North American Advances·2017
From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
SSRN Electronic Journal·2017· 3 citedOpen Access
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Frequent Co-authors

Leonard Lee(6), Nicole Robitaille(6), Nina Mažar(6), Manoj Thomas(5), Christopher K. Hsee(5), Donald R. Lehmann(4), Min Zhao(4), Elizabeth Hardy(4), Ann L. McGill(4), Avery Haviv(3), Jia Lin Xie(3), J. Jeffrey Inman(2), Jennifer Argo(2), Utpal M. Dholakia(2), Timothy J. Gilbride(2), Koert van Ittersum(2), Barbara E. Kahn(2), Ajay Kalra(2), Leigh McAlister(2), Venkatesh Shankar(2)