Venkatesh Shankar

Southern Methodist University — United States

Business, Management and Accounting · Social Sciences

40h-index13.6kcitations118works5.42yr avg
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Research Topics

Consumer Retail Behavior Studies(29), Digital Marketing and Social Media(28), Consumer Market Behavior and Pricing(22), Customer Service Quality and Loyalty(21), Technology Adoption and User Behaviour(19)

Publications118 total

AI Startup Assistant: Empowering Entrepreneurs to Launch and Scale Startups with AI-driven Insights and Tools
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT·2025Open Access
Context-specific certification of AI systems: a pilot in the financial industry
AI and Ethics·2025· 2 citedOpen Access
Marketing of technology-intensive products: An AI-driven approach
Marketing Strategy Journal·2025· 3 cited
Zero-time windowing cepstral coefficients for acoustic scene classification using DNN model
AIP conference proceedings·2025
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
Marketing Science·2024· 6 cited
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”
Journal of Macromarketing·2024· 27 cited
IOT based noise pollution and water quality monitoring system
International Journal of Science and Research Archive·2024Open Access
A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events
Management Science·2023· 6 cited
Prediction of COVID-19 Severity by Applying Machine Learning Techniques
International Journal for Research in Applied Science and Engineering Technology·2023Open Access
Efficient and Secured IoT-Based Agriculture Wireless Sensor Network Using Swarm Optimization
2023
Inference Theory for Quasi-experimental Methods when Data are Non-stationary with Unknown Structure: Does the Lifting of Shelter-in-Place Keep Covid-19 Manageable?
SSRN Electronic Journal·2023· 1 citedOpen Access
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
Journal of Marketing Research·2022· 14 cited
Detection of Human Behavior Using Swarm Technique and Neural Networks
Algorithms for intelligent systems·2022
Business-to-business (B2B) e-commerce
Edward Elgar Publishing eBooks·2022· 4 cited
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Journal of the Academy of Marketing Science·2022· 83 cited
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
International Journal of Research in Marketing·2021· 189 cited
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
Journal of the Academy of Marketing Science·2021· 22 cited
How Bezos and Amazon changed the world
2021
Obstacle detection using embedded platform – An experimental platform
IOP Conference Series Materials Science and Engineering·2021· 2 citedOpen Access
How Technology is Changing Retail
Journal of Retailing·2020· 380 cited
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Frequent Co-authors

Fareena Sultan(4), Glen L. Urban(4), Leonard L. Berry(4), Thomas Dotzel(4), Tarun Kushwaha(3), Rajan Varadarajan(3), Gregory S. Carpenter(3), Shun Yin Lam(2), Scott A. Neslin(2), Dhruv Grewal(2), Ross Rizley(2), Lakshman Krishnamurthi(2), Manjit S. Yadav(2), Edward C. Malthouse(2), Unnati Narang(2), J. Jeffrey Inman(2), Ram Bezawada(2), Subramanian Balachander(2), P.K. Kannan(2), Iakov Y. Bart(2)