Texas A&M University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Market Behavior and Pricing(10), Technology Adoption and User Behaviour(9), Customer Service Quality and Loyalty(9), Digital Marketing and Social Media(8), Business Strategy and Innovation(7)
Publications42 total
Frequent Co-authors
Rajan Varadarajan(6), Leonard L. Berry(4), Paul A. Pavlou(4), Venkatesh Shankar(4), Jaideep Prabhu(3), Kent B. Monroe(3), Kristine De Valck(2), Martin Spann(2), Rajesh Chandy(2), Raji Srinivasan(2), Sandeep Krishnamurthy(2), Tom Krause(2), P. Rajan Varadarajan(2), Unnati Narang(2), Aric Rindfleisch(2), Michael A. McCollough(1), Thorsten Hennig‐Thurau(1), Donna L. Hoffman(1), Gautham Vadakkepatt(1), Noreen M. Klein(1)