Subramanian Balachander

University of California, Riverside — United States

Business, Management and Accounting · Social Sciences

17h-index1.6kcitations30works5.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(24), Digital Platforms and Economics(13), Merger and Competition Analysis(9), Supply Chain and Inventory Management(5), Consumer Retail Behavior Studies(5)

Publications30 total

Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
Journal of Marketing·2024· 5 cited
Crowdfunding Project Design: Optimal Product Menu and Funding Target
Production and Operations Management·2021· 35 cited
Crowdfunding Project Design: Optimal Product Menu and Funding Target
SSRN Electronic Journal·2021Open Access
Provision of Optional versus Standard Product Features in Competition
Journal of Marketing·2017· 14 cited
Provision of Optional Versus Standard Product Features in Competition
SSRN Electronic Journal·2016Open Access
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
Journal of Marketing·2016· 152 cited
The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
SSRN Electronic Journal·2016Open Access
Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?
Management Science·2014· 22 cited
Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?
SSRN Electronic Journal·2014Open Access
How long has it been since the last deal? Consumer promotion timing expectations and promotional response
Quantitative Marketing and Economics·2013· 38 cited
How Long Has it Been Since the Last Deal? Consumer Promotion Timing Expectations and Promotional Response
SSRN Electronic Journal·2013· 3 citedOpen Access
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Journal of International Crisis and Risk Communication Research·2010Open Access
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Marketing Science·2009· 46 cited
An Empirical Analysis of Scarcity Strategies in the Automobile Industry
Management Science·2009· 83 cited
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Journal of Marketing·2009· 51 cited
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Journal of Marketing·2009· 69 cited
AMA・JM誌論文 店舗レベルのデータを用いたブランド・エクイティのダイナミクスに関する検討
マ-ケティングジャ-ナル·2009
Limited Edition Products: When and When Not to Offer Them
Journal of International Crisis and Risk Communication Research·2009· 2 citedOpen Access
Limited Edition Products: When and When Not to Offer Them
Marketing Science·2008· 137 cited
A Model of Promotion-Free Retail Pricing of Durable Products
Review of Marketing Science·2007
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Frequent Co-authors

Axel Stock(6), Bikram Ghosh(4), Manohar U. Kalwani(3), Krista J. Li(2), Haipeng Chen(2), Kannan Srinivasan(2), Ram Bezawada(2), P.K. Kannan(2), Venkatesh Shankar(2), Xiaofeng Liu(2), Mahmood Pedram(2), Esther Gal‐Or(2), Tansev Geylani(2), S. Sriram(1), Yan Liu(1), Peter H. Farquhar(1), Yan Liu(1), Yan Liu(1), Qiang Liu(1), Kannan Srinivasan(1)