Tarun Kushwaha

University of Wisconsin SystemUnited States

Business, Management and Accounting · Social Sciences

17h-index2.1kcitations32works6.52yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Consumer Market Behavior and Pricing(9), Customer Service Quality and Loyalty(8), Consumer Retail Behavior Studies(8), Consumer Behavior in Brand Consumption and Identification(6), Supply Chain and Inventory Management(5)

Publications32 total

Journal of Marketing·2020· 271 citedOpen Access
International Journal of Research in Marketing·2020· 60 citedOpen Access
Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda
2020· 1 cited
Journal of International Business Studies·2018· 53 cited
The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry
2017· 2 cited
SSRN Electronic Journal·2016Open Access
Manufacturing & Service Operations Management·2016· 57 cited
Academy of Management Proceedings·2015· 2 cited
page 1 of 2Next →

Frequent Co-authors

Kartik Kalaignanam(12), Saravanan Kesavan(7), Venkatesh Shankar(5), Koushyar Rajavi(4), Jan‐Benedict E.M. Steenkamp(4), Kapil R. Tuli(3), Vishal Gaur(3), Tracey A. Swartz(3), Leonard Lee(2), David Gal(2), Anand Nair(2), Zhang Jie(1), Paul Farris(1), John Irvin(1), Thomas J. Steenburgh(1), Barton A. Weitz(1), Alina Sorescu(1), J. Andrew Petersen(1), Vijay Kumar(1), Daniel Villanova(1)