J. Andrew Petersen

Pennsylvania State University — United States

Business, Management and Accounting · Social Sciences

22h-index3.3kcitations70works0.62yr avg
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Research Topics

Customer Service Quality and Loyalty(24), Consumer Market Behavior and Pricing(19), Customer churn and segmentation(18), Digital Marketing and Social Media(14), Consumer Retail Behavior Studies(14)

Publications70 total

Moral Distress und Moral Injury
2025Open Access
The many forms of knowledge transfer
2025Open Access
High Sensitivity Bioluminescence Cell Tracking of Luciferase Positive Human iPSC-Derived Cardiomyocytes
The Journal of Heart and Lung Transplantation·2025
Predicting Eviction Status Using Airbnb Data in the Absence of Ground-Truth Eviction Records
2025Open Access
High Sensitivity Bioluminescence Cell Tracking of Luciferase Positive Human iPSC-derived Cardiomyocytes
The Thoracic and Cardiovascular Surgeon·2025
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending
International Journal of Research in Marketing·2024· 4 cited
A Suite of Metrics to Understand Return on Investments in Customers
Journal of Interactive Marketing·2024
Customer behavior across competitive loyalty programs
Journal of the Academy of Marketing Science·2023· 13 citedOpen Access
Die von Pflegenden unterschiedlicher Pflegeeinrichtungen wahrgenommene Belastung bei der Arbeit
ASU Arbeitsmedizin Sozialmedizin Umweltmedizin·2023· 1 citedOpen Access
Lentiviral Transduction of Human-Induced Pluripotent Stem Cells (hiPSCs) for High Sensitivity Bioluminescence Cell Tracking
The Thoracic and Cardiovascular Surgeon·2023
Die Pflicht des Vorstands einer Aktiengesellschaft zum Risikomanagement in IT-Projekten
Computer und Recht·2022
Business-to-business marketing: looking back, looking forward
Edward Elgar Publishing eBooks·2022· 5 cited
B2B data-driven and value-based pricing strategies, price setting, and price execution
Edward Elgar Publishing eBooks·2022· 3 cited
Customer-based execution strategy in a global digital economy
International Journal of Research in Marketing·2021· 30 cited
Multichannel Data-Driven Attribution Models: A Review and Research Agenda
2021· 6 cited
Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?
Journal of Retailing·2020· 72 citedOpen Access
Zur Bemessung der Schadensersatzhöhe in ITProjekten
Computer und Recht·2020
Leveraging stakeholder networks with outside-in marketing
Industrial Marketing Management·2020· 6 citedOpen Access
Handbuch Pflegeethik
2020· 6 cited
When time is sales: the impact of sales manager time allocation decisions on sales team performance
Journal of Personal Selling and Sales Management·2020· 30 cited
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Frequent Co-authors

V. Kumar(14), V. Kumar(7), Rajkumar Venkatesan(5), Farnoosh Khodakarami(4), Robert P. Leone(3), Vikas Kumar(3), Berno Buechel(3), Lydia Mechtenberg(3), Ilaria Dalla Pozza(2), Denish Shah(2), Jenny van Doorn(1), Martin Mende(1), Stephanie Noble(1), John Hulland(1), Amy L. Ostrom(1), Dhruv Grewal(1), Valarie A. Zeithaml(1), Ruth N. Bolton(1), John Deighton(1), Timothy L. Keiningham(1)