Robert P. Leone

Texas Christian University — United States

Business, Management and Accounting · Social Sciences

35h-index7.2kcitations93works4.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(46), Consumer Behavior in Brand Consumption and Identification(21), Consumer Retail Behavior Studies(17), Customer Service Quality and Loyalty(12), Digital Marketing and Social Media(12)

Publications93 total

Enhancing customer engagement: Exploration and introduction to the special section
Journal of the Academy of Marketing Science·2025· 4 citedOpen Access
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
International Journal of Research in Marketing·2021· 66 citedOpen Access
Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021
Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021
Special Issue of <i>Production and Operations Management</i> Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021
Special Issue of <i>Production and Operations Management</i> Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021
Special Issue of <i>Production and Operations Management</i> Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021
Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021· 1 cited
Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021· 1 cited
Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021
Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2021· 4 cited
Special Issue: Transformative Marketing and Operations Management
Production and Operations Management·2020· 1 cited
The power of customer referrals
Edward Elgar Publishing eBooks·2015· 3 cited
Who’s your most valuable salesperson?
Harvard business review·2015· 10 cited
An Investigation of Service Provider Choice: Ethnic Identity or Better Service?
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
How consumers’ use of brand vs attribute information evolves over time
Journal of Consumer Marketing·2014· 7 cited
Beyond “halo”: the identification and implications of differential brand effects across global markets
Journal of Consumer Marketing·2014· 10 cited
How Consumers’ Use of Brand vs. Attribute Information
Journal of Consumer Marketing·2014
Beyond “Halo”: The Identification and Implications of Differential Brand Effects across Global Markets
2014
Measuring and Managing a Salesperson's Future Value to the Firm
Journal of Marketing Research·2013· 73 cited
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Frequent Co-authors

V. Kumar(5), Francis Mulhern(5), Randle D. Raggio(5), Greg M. Allenby(5), V. Kumar(4), Rajendra K. Srivastava(4), Lichung Jen(4), J. Andrew Petersen(3), Roland T. Rust(3), Neeli Bendapudi(2), Eli Jones(2), Rajkumar Venkatesan(2), Randall L. Schultz(2), Yoo S. Yang(2), Dana L. Alden(2), Allan D. Shocker(2), Frank M. Bass(2), Sarang Sunder(2), Otis W. Gilley(2), Vithala R. Rao(1)