Cornell University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Market Behavior and Pricing(108), Economic and Environmental Valuation(54), Innovation Diffusion and Forecasting(33), Consumer Behavior in Brand Consumption and Identification(22), Merger and Competition Analysis(19)
Publications224 total
Frequent Co-authors
Paul E. Green(5), Wayne S. DeSarbo(3), Jaihak Chung(3), Edward W. McLaughlin(3), Paul E. Green(2), Manoj K. Agarwal(2), Rajendra K. Srivastava(2), Moshe Ben‐Akiva(2), Daniel McFadden(2), Dinesh Gopinath(2), Denis Bolduc(2), K. Sudhir(2), Eric T. Bradlow(2), Min Ding(2), Joel H. Steckel(2), Denise Dahlhoff(1), Robert P. Leone(1), Kevin Lane Keller(1), Anita Luo(1), Leigh McAlister(1)