V. Kumar

MetroHealth — United States

Business, Management and Accounting · Social Sciences

59h-index19.8kcitations163works2.42yr avg
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Research Topics

Customer Service Quality and Loyalty(85), Consumer Market Behavior and Pricing(63), Customer churn and segmentation(57), Consumer Retail Behavior Studies(49), Digital Marketing and Social Media(31)

Publications163 total

Neural Networks in Healthcare Applications, Challenges, and Future Trends
Lecture notes in electrical engineering·2025
Neural Networks for Natural Language Processing: Techniques and Applications
Lecture notes in electrical engineering·2025
Streamlining Data Mining Processes with Machine Learning: Automated Tools and Frameworks
Lecture notes in electrical engineering·2025
Machine Learning Applications in VLSI Design and Testing
Lecture notes in electrical engineering·2025
Scalable Machine Learning for Big Data Mining: Challenges and Opportunities
Lecture notes in electrical engineering·2025
Machine Learning and Artificial Intelligence in IoT: Integration Techniques and Applications
Lecture notes in electrical engineering·2025
Value creation and value appropriation using voice AI technology: integrating B2B and B2C marketplace
European Journal of Marketing·2025
Implementation of IOT in Voice Activated Lighting System (VOCALIGHT)
2025
Optimizing Unsatisfactory Pap Test Result Rate through Root Cause Analysis and Creative Adaptation of Fishbone Diagram: A Quality Improvement Initiative
Journal of the American Society of Cytopathology·2025
Enhancing customer engagement: Exploration and introduction to the special section
Journal of the Academy of Marketing Science·2025· 4 citedOpen Access
An Empirical Study of <scp>AI</scp> Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context
Journal of Product Innovation Management·2025· 3 cited
Responsible stakeholder engagement marketing
Journal of Business Research·2025· 13 citedOpen Access
Present Status of Dalit Writings in Haryanvi Society: Issues and Scope of Translation
International Journal For Multidisciplinary Research·2024Open Access
Generative AI in Marketing: Promises, Perils, and Public Policy Implications
Journal of Public Policy & Marketing·2024· 12 citedOpen Access
Transformative Marketing Education: Drivers, Outcomes, and Research Agenda
Journal of Marketing Education·2024· 15 citedOpen Access
Prevalence of Depression in Physical Therapists Versus Nurses in Karachi Pakistan
Pakistan BioMedical Journal·2024Open Access
Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing
Journal of the Academy of Marketing Science·2024· 6 cited
Effect of Body Mass Index and Ankle Dorsiflexion in Planter Fasciitis Patients; Performance Perspective
Life and Science·2024· 1 citedOpen Access
Overview of Customer Engagement
Palgrave executive essentials·2024
Marketing Research in the Global Environment
2024· 1 cited
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Frequent Co-authors

Werner Reinartz(8), Rajkumar Venkatesan(7), Denish Shah(3), Yashoda Bhagwat(3), Lerzan Aksoy(2), Anita Pansari(2), Rajendra K. Srivastava(2), Налини Равишанкер(2), Bharath Rajan(2), Shaphali Gupta(2), Robert P. Leone(2), Timothy Bohling(2), Ankit Anand(2), J. Andrew Petersen(2), Nita Umashankar(2), Bas Donkers(1), Thorsten Wiesel(1), Sebastian Tillmanns(1), Roland T. Rust(1), Tim Ambler(1)