Yashoda Bhagwat

Georgia State University — United States

Business, Management and Accounting · Social Sciences

4h-index671citations6works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Customer Service Quality and Loyalty(4), Consumer Behavior in Brand Consumption and Identification(3), Consumer Retail Behavior Studies(3), Corporate Social Responsibility Reporting(1), Management and Organizational Studies(1)

Publications6 total

Examining a Customer Relationship Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior
Digital Archive @ GSU·2022· 2 citedOpen Access
Corporate Sociopolitical Activism and Firm Value
Journal of Marketing·2020· 409 cited
Do loyal customers really pay more for services?
Journal of the Academy of Marketing Science·2016· 81 cited
Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
Journal of Marketing·2015· 105 cited
Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors
Marketing Science·2014· 74 cited
Línea Directa con el cliente a través de las redes sociales
Harvard Deusto Márketing y Ventas·2011

Frequent Co-authors

V. Kumar(3), Nita Umashankar(2), Nooshin L. Warren(1), Joshua T. Beck(1), George F. Watson(1), Xi Zhang(1), Kihyun Hannah Kim(1), Vidya Bhushan Kumar(1)