Anita Pansari

Michigan State University — United States

Business, Management and Accounting · Social Sciences

11h-index3.3kcitations19works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Customer Service Quality and Loyalty(12), Consumer Behavior in Brand Consumption and Identification(7), Digital Marketing and Social Media(6), Job Satisfaction and Organizational Behavior(3), Corporate Social Responsibility Reporting(3)

Publications19 total

Weathering the crash: Do customer-company relationships pay off during economic crises?
Journal of the Academy of Marketing Science·2023· 9 citedOpen Access
A Road to Engagement
Digital Archive @ GSU·2022Open Access
Marketing’s role in multi-stakeholder engagement
International Journal of Research in Marketing·2021· 46 cited
Global Customer Engagement
Journal of International Marketing·2017· 137 cited
Customer Engagement Marketing
2017· 50 cited
Customer engagement: the construct, antecedents, and consequences
Journal of the Academy of Marketing Science·2016· 1.6k cited
National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer
Journal of International Marketing·2015· 74 cited
Competitive Advantage through Engagement
Journal of Marketing Research·2015· 1.1k cited
MODELING CUSTOMER LIFETIME VALUE OF A FASHION RETAILER CUSTOMER
Global Fashion Management Conference·2015
Aggregate-and individual-level customer lifetime value
Edward Elgar Publishing eBooks·2015· 5 cited
Medir los beneficios de la implicación de los empleados
Harvard Deusto Márketing y Ventas·2015
Measuring the benefits of employee engagement
CERN Document Server (European Organization for Nuclear Research)·2015· 90 cited
The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective
Customer Needs and Solutions·2014· 66 citedOpen Access
The Changing Roles Portrayed by Women in Indian Advertisements: A Longitudinal Content Analysis
SSRN Electronic Journal·2014· 13 citedOpen Access
Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers
International Journal of Sports Marketing and Sponsorship·2014· 20 cited
Disclosures about CSR Practices: A Literature Review
SSRN Electronic Journal·2011· 12 citedOpen Access
A Comparative Analysis of the Roles Portrayed by Women in Indian Television Advertisements: 1980-2009
SSRN Electronic Journal·2011Open Access
A Conceptual Framework of Employer Branding
SSRN Electronic Journal·2010Open Access
The Effect of Celebrity Endorsements on Brand and Team Related Intentions – A Study in the Indian Context.
SSRN Electronic Journal·2010Open Access

Frequent Co-authors

V. Kumar(4), Vikas Kumar(2), Subhadip Roy(2), V. Kumar(2), Shaphali Gupta(1), Vinod Kumar(1), Lerzan Aksoy(1), Sandhya Banda(1), Colleen M. Harmeling(1), Timothy L. Keiningham(1), Y.L.R. Moorthi(1), Kavita Wadhwa(1), Forrest V. Morgeson(1), Udit Sharma(1), Xiaoxu Wu Schultz(1), Ayalla Ruvio(1), G. Tomas M. Hult(1), Vikas Kumar(1), Subhodip Roy(1)