San Francisco State University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Market Behavior and Pricing(21), Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(9), Innovation Diffusion and Forecasting(8), Customer Service Quality and Loyalty(6)
Publications65 total
Frequent Co-authors
Rajendra K. Srivastava(10), S. Ratneshwar(7), V. Srinivasan(5), David W. Stewart(5), George S. Day(4), Sung Youl Jun(3), Barry L. Bayus(3), Namwoon Kim(3), Moshe Ben‐Akiva(2), Bruno Boccara(2), Prakash Nedungadi(2), Robert W. Ruekert(2), Mark Alpert(2), Robert P. Leone(2), Gary J. Russell(2), Terry Elrod(2), Rick L. Andrews(2), Lynd Bacon(2), J. Douglas Carroll(2), Wagner A. Kamakura(2)