George S. Day

Business, Management and Accounting · Social Sciences

71h-index33.0kcitations222works1.02yr avg
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Research Topics

Business Strategy and Innovation(37), Innovation and Knowledge Management(32), Customer Service Quality and Loyalty(18), Consumer Behavior in Brand Consumption and Identification(14), Big Data and Business Intelligence(14)

Publications222 total

CURIOUS BY DESIGN: GAINING THE STRATEGIC BENEFITS OF COLLECTIVE CURIOSITY
SSRN Electronic Journal·2026Open Access
POLITIK HUKUM TATA TERTIB DPR TENTANG PENCOPOTAN HAKIM MK, MA, KPK, DAN KAPOLRI: ANALISIS KEWENANGAN DAN IMPLIKASI TERHADAP INDEPENDENSI LEMBAGA NEGARA
Wijaya Putra Law Review·2025Open Access
Demonstrating Leadership Commitment to Innovation
Palgrave executive essentials·2025
Accomplishing the Work of Innovation
Palgrave executive essentials·2025
Achieving organic growth ambitions: Designing a market-driven growth strategy
Marketing Strategy Journal·2024Open Access
Becoming More Socially Profit Oriented
Journal of Marketing·2024· 5 cited
Capturing innovation opportunities: Learning from growth leaders
Journal of Product Innovation Management·2024· 2 citedOpen Access
Accelerating growth with strategic innovation: Putting market driving into context
Industrial Marketing Management·2023· 13 cited
Preparing marketing for greater turbulence
Edward Elgar Publishing eBooks·2022
Overcoming the preparedness paradox: five initiatives to ready businesses for an uncertain future disruption
Strategy and Leadership·2022· 3 cited
Why Working Backwards Works Better
Management and business review.·2022· 1 cited
Innovating how innovation works at Procter & Gamble
Strategy and Leadership·2021· 1 cited
Commentary on formulating strategy from the outside in
Long Range Planning·2021· 4 cited
Preparing Organizations for Greater Turbulence
California Management Review·2021· 40 cited
NAVIGATING DIGITAL TURBULENCE
Management and business review.·2021
How vigilant leaders prepare for a turbulent future
Strategy and Leadership·2020· 5 cited
Changing the Work of Innovation: A Systems Approach
California Management Review·2020· 21 cited
The yin and yang of outside-in thinking
Industrial Marketing Management·2020· 20 cited
Converting strategic ambiguity to competitive advantage: How Philips Lighting solved the challenge of LED technology disruption
Strategy and Leadership·2020· 4 cited
The dynamics of customer value propositions: An outside-in perspective
Industrial Marketing Management·2019· 14 cited
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Frequent Co-authors

Paul J. H. Schoemaker(7), Robin Wensley(4), David B. Montgomery(3), David A. Aaker(2), Prakash Nedungadi(2), Allan D. Shocker(2), Rajendra K. Srivastava(2), Mary Lambkin(2), David J. Reibstein(2), Jerry Wind(2), V. Kumar(1), David J. Luck(1), Denish Shah(1), Roland T. Rust(1), A. Parasuraman(1), Richard Staelin(1), Christine Moorman(1), Dipankar Chakravarti(1), Erin Anderson(1), V. Kasturi Rangan(1)