Brock University — Canada
Social Sciences · Social Sciences
5h-index3.6kcitations16works0.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Digital Marketing and Social Media(4), Management and Marketing Education(2), Marketing and Advertising Strategies(2), Global trade and economics(1), Consumer Behavior in Brand Consumption and Identification(1)
Publications16 total
Palgrave executive essentials·2024
Palgrave executive essentials·2024
Annals of the National Academy of Medical Sciences (India)·2021Open Access
Global Marketing Research
2015· 9 cited
Marketing Research: A Global Outlook
2015· 2 cited
Marketing research : applications
Sage eBooks·2012· 3 cited
Forecasting in marketing
Medical Entomology and Zoology·2012
Apollo Health and Lifestyl Limited:Retail Franchising in the Healthcare Industry:Case Analysis-II
2009
Influence of education on the use of informal referent groups as information source by consumers in rural markets
2008
Substitutability of haats and retail store in rural markets: A study across the states in India
2008
Marketing Research Fifth Edition
2007· 19 cited
Marketing Research Ed. 9
John Wiley & Sons eBooks·2006· 3 cited
Marketing Research, 8th edition (Маркетинговые исследования)
2003· 4 cited
Journal of Direct Marketing·1991· 11 cited
Marketing Research
1970· 3.6k cited
Frequent Co-authors
David A. Aaker(4), George S. Day(4), Jagdish N. Sheth(2), David J. Luck(1), Nancy D. Albers‐Miller(1), Divya Ramachandran(1), Robert P. Leone(1), Timothy Bohling(1), Werner Reinartz(1), S. Sriram(1), Ramachandran Natarajan(1), Sinha Piyush(1), Manish Tripathi(1), N. Vimal Rajkumar(1), Seithikurippu R. Pandi‐Perumal(1), Devendra Kumar Gupta(1), Devendra Gupta(1), Devendra Kumar(1), Gupta Velayudhan(1), Mohan Kumar(1)