Business, Management and Accounting · Social Sciences
11h-index4.3kcitations63works0.02yr avg
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Research Topics
Management and Marketing Education(13), Digital Marketing and Social Media(10), Marketing and Advertising Strategies(8), Digital Innovation in Industries(7), ICT Impact and Policies(4)
Publications63 total
Monash University·2017Open Access
Monash University·2017Open Access
Monash University·2017Open Access
Figshare·2017Open Access
Telecommunications Journal of Australia·2007· 2 citedOpen Access
SPEECH PRIVACY EVALUATION OF SOUND MASKING IN OPEN PLAN OFFICES
2002
Media International Australia·2000
Strategic Marketing Management: Text and Cases
Medical Entomology and Zoology·1993· 7 cited
Demand projections for telecommunications services and equipment to Asia by 2010: an Australian perspective
1991
Conditions conducive to the effective use of marketing research in the corporation
Marketing Science Institute eBooks·1981· 5 cited
Annalen des Historischen Vereins für den Niederrhein·1979
Journal of Marketing Research·1979
Marketing Strategy and Plans
Medical Entomology and Zoology·1979· 68 cited
Marketing strategy and plans : systematic marketing management
Andalas University Repository (Andalas University)·1979· 2 cited
Journal of Marketing·1977
Journal of Marketing·1976
Journal of Marketing·1976
Journal of Marketing·1976
Journal of Marketing·1975
Journal of Marketing·1974· 98 cited
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Frequent Co-authors
William S. Penn(8), William J. Regan(7), O. C. Ferrell(3), Marie Mazzola(3), George H. Lucas(2), Patrick J. Robinson(2), Walter Gross(2), James U. McNeal(2), Stanley C. Hollander(2), Frank Meißner(2), Hugh G. Wales(2), David A. Aaker(1), V. Kumar(1), George S. Day(1), Ralph D. Westfall(1), James R. Krum(1), Philip M. Hauser(1), William R. Leonard(1), Peter Robinson(1), Alma C. Hogaboom(1)