George H. Lucas

University of Memphis — United States

Business, Management and Accounting · Social Sciences

14h-index867citations32works0.02yr avg
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Research Topics

Job Satisfaction and Organizational Behavior(9), Customer Service Quality and Loyalty(6), Quality and Supply Management(5), Consumer Behavior in Brand Consumption and Identification(4), Marketing and Advertising Strategies(4)

Publications32 total

Distinguishing Market Segments to Assess Price Responsiveness
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 5 cited
Survival Analysis: A New Approach to Analyzing Sales Force Retention
Journal of Personal Selling and Sales Management·2013· 7 cited
The One Minute Negotiator: Simple Steps to Reach Better Agreements
2010
Integrity Issues Related to Military Operations
2010
Cinco claves para lograr la satisfacción del cliente
E-Deusto: conocimiento para ir por delante·2002
Expanding the Antecedent Component of the Traditional Business Negotiation Model: Pre-Negotiation Literature Review and Planning-Preparation Propositions
The Journal of Marketing Theory and Practice·2001· 75 cited
What buyers want most from salespeople: a view from the senior level
Business Horizons·2001· 10 cited
Strategic Marketing Management: Text and Cases
Medical Entomology and Zoology·1993· 7 cited
Dealing with Global Intermediaries:
Journal of Global Marketing·1992· 2 cited
Commitment and Involvement: Assessing a Salesforce Typology
Journal of the Academy of Marketing Science·1991· 40 cited
Commitment and involvement: Assessing a salesforce typology
Journal of the Academy of Marketing Science·1991· 48 cited
The use of survival analysis to examine sales force turnover of part-time and full-time sales employees
International Journal of Research in Marketing·1990· 19 cited
An empirical test of the job satisfaction-turnover relationship: Assessing the role of job performance for retail managers
Journal of the Academy of Marketing Science·1990· 74 cited
An Empirical Test of the Job Satisfaction-Turnover Relationship: Assessing the Role of Job Performance for Retail Managers
Journal of the Academy of Marketing Science·1990· 9 cited
Book reviews
Journal of the Academy of Marketing Science·1989· 1 cited
Distinguishing market segments to assess price responsiveness
Journal of the Academy of Marketing Science·1989· 4 cited
Distinguishing Market Segments to Assess Price Responsiveness
Journal of the Academy of Marketing Science·1989
Book Reviews : Marketing and the Quality-of-Life Interface edited by A. Coskun Samli (Greenwood, Quorum Books, 1987, 366 pages, $45.00)
Journal of the Academy of Marketing Science·1989
The Marketing–R&D Interface: Do Personality Factors Have an Impact?
Journal of Product Innovation Management·1988· 51 cited
Personality profiles of marketing vs. r&d managers
Psychology and Marketing·1988· 3 cited
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Frequent Co-authors

O. C. Ferrell(7), Alan J. Bush(6), Thomas N. Ingram(5), Robert M. Peterson(3), A. Parasuraman(2), Robert A. Davis(2), Ben M. Enis(2), Emin Babakus(2), David J. Luck(2), Larry G. Gresham(2), Ronald Hoverstad(2), William C. Moncrief(2), James H. Leigh(1), Richard W. Woodman(1), Keun S. Lee(1), Kyoung-Hee Lee(1), Thomas R Day(1), Robert H. Luke(1), Joseph A. Bellizzi(1), Roy D. Howell(1)