S. Ratneshwar

University of Connecticut — United States

Business, Management and Accounting · Social Sciences

34h-index5.5kcitations78works2.52yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(45), Digital Marketing and Social Media(13), Customer Service Quality and Loyalty(11), Media Influence and Health(10), Consumer Market Behavior and Pricing(9)

Publications78 total

Correction: Multiple-Category Decision-Making: Review and Synthesis
Marketing Letters·2025Open Access
Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction
Journal of Current Issues & Research in Advertising·2024· 5 cited
A narrative approach for overcoming the message credibility problem in green advertising
Journal of Business Research·2022· 73 cited
Why Narrative Ads Work: An Integrated Process Explanation
Journal of Advertising·2017· 188 cited
Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework
Journal of Interactive Advertising·2017· 34 cited
Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness
Journal of Promotion Management·2016· 28 cited
Beneficial effects of semantic memory support on older adults’ episodic memory: Differential patterns of support of item and associative information.
Psychology and Aging·2016· 50 cited
Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)
Journal of Advertising·2015· 36 cited
What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion‐ versus Prevention‐Focused Messages
Psychology and Marketing·2015· 10 cited
Does it pay to beat around the bush? The case of the obfuscating salesperson
Journal of Consumer Psychology·2015· 19 cited
Brand Image Congruence Through Sponsorship of Sporting Events: a Re-Inquiry of Gwinner and Eaton (1999)
ACR North American Advances·2015
Customer Psychological Attachment to Service Firms: The Impact of Firm-Level and Situational Variables
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 3 cited
Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising
Journal of Advertising·2014· 60 cited
Attention to social comparison information and brand avoidance behaviors
Marketing Letters·2014· 38 cited
The appropriateness of different modes of strategy from a product-market perspective
Journal of Strategic Marketing·2014· 2 cited
Attention to Social Comparison Information: It's All about Keeping Up with--but Not Standing Out from--the Joneses!
PsycEXTRA Dataset·2013
Brand Loyalty: A Matter of the Maximizing Trait and Product Category Involvement?
PsycEXTRA Dataset·2013
Effects of Different Types of Schematic Support on Item and Associative Memory For Brands in Older Consumers
ACR North American Advances·2013· 1 cited
Drivers of consumer–brand identification
International Journal of Research in Marketing·2012· 811 cited
Understanding loyalty bonds and their impact on relationship strength: a service firm perspective
Journal of Services Marketing·2012· 28 cited
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Frequent Co-authors

Allan D. Shocker(7), Tilottama G. Chowdhury(6), eunjin Kim(6), June Cotte(6), Cornelia Pechmann(5), Praggyan Mohanty(4), David Glen Mick(4), Luk Warlop(4), Maureen Morrin(3), David W. Stewart(3), Esther Thorson(3), Paschalina Ziamou(3), Eunseon Kwon(3), Kalpesh Kaushik Desai(3), Nicola Stokburger-Sauer(2), Sankar Sen(2), Melissa Moore(2), Shelly Chaiken(1), Lawrence W. Barsalou(1), Cynthia Huffman(1)