Eunseon Kwon

Texas Christian University — United States

Business, Management and Accounting · Social Sciences

7h-index272citations13works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Digital Marketing and Social Media(10), Media Influence and Health(5), Impact of Technology on Adolescents(3), Customer Service Quality and Loyalty(2)

Publications13 total

Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram
Journal of Current Issues & Research in Advertising·2023· 7 cited
Role of Self-Regulatory in Luxury Brands’ Social Media Advertising
International Journal of Marketing Studies·2023Open Access
Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry
Frontiers in Psychology·2023· 8 citedOpen Access
Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media
International Journal of Marketing Studies·2023· 2 citedOpen Access
A narrative approach for overcoming the message credibility problem in green advertising
Journal of Business Research·2022· 73 cited
Social Media Never Sleeps: Antecedents and Consequences of Social Media Fatigue Among Content Creators
2020· 1 cited
Mobile payment service usage: U.S. consumers’ motivations and intentions
Computers in Human Behavior Reports·2020· 103 citedOpen Access
Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework
Journal of Interactive Advertising·2017· 34 cited
14-H: Narrative Advertising Effectiveness: the Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness
ACR North American Advances·2017
Consumers' social media advocacy behaviors of luxury brands : an explanatory framework
2016
Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)
Journal of Advertising·2015· 36 cited
Brand Image Congruence Through Sponsorship of Sporting Events: a Re-Inquiry of Gwinner and Eaton (1999)
ACR North American Advances·2015
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Online Journal of Communication and Media Technologies·2013· 8 citedOpen Access

Frequent Co-authors

eunjin Kim(5), S. Ratneshwar(4), Jong-Hyuok Jung(2), Heather Shoenberger(2), Dong Hoo Kim(1), Esther Thorson(1), Seoyeon Hong(1), Marla Royne Stafford(1), Tae Rang Choi(1), Liang Ma(1), Ashley E. English(1), Laura F. Bright(1), Liang Ma(1)