Dong Hoo Kim

Inha University — South Korea

Business, Management and Accounting · Social Sciences

7h-index239citations8works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(5), Cultural Differences and Values(5), Behavioral Health and Interventions(4), Digital Marketing and Social Media(2), Technology Adoption and User Behaviour(1)

Publications8 total

Distance matters: the effects of self-brand connections and construal levels on ad responses
International Journal of Advertising·2020· 21 cited
How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals
International Journal of Market Research·2020· 6 cited
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
Telematics and Informatics·2020· 26 cited
Mobile payment service usage: U.S. consumers’ motivations and intentions
Computers in Human Behavior Reports·2020· 103 citedOpen Access
“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention
International Journal of Nonprofit and Voluntary Sector Marketing·2019· 23 cited
Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses
Journal of Business Ethics·2019· 44 cited
Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness
Journal of Marketing Communications·2019· 8 cited
Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea
Social Sciences·2019· 8 citedOpen Access

Frequent Co-authors

Yoon Hi Sung(5), So Young Lee(3), Dongwon Choi(2), Chan Yun Yoo(2), Nam‐Hyun Um(2), Jong-Hyuok Jung(1), Eunseon Kwon(1), So Young Lee(1), Doori Song(1)