Praggyan Mohanty

Governors State University — United States

Psychology · Social Sciences

5h-index353citations11works0.02yr avg
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Research Topics

Language, Metaphor, and Cognition(4), Consumer Behavior in Brand Consumption and Identification(3), Memory Processes and Influences(2), Creativity in Education and Neuroscience(2), Humor Studies and Applications(2)

Publications11 total

Puzzle Pictures: A Study on Reversible Figures in Advertising
Journal of Advertising·2024
Mitigating the adverse effects of response deadline on recognition memory: Differential effects of semantic memory support on item and associative memory
Journal of Memory and Language·2018· 10 cited
Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness
Journal of Promotion Management·2016· 28 cited
Beneficial effects of semantic memory support on older adults’ episodic memory: Differential patterns of support of item and associative information.
Psychology and Aging·2016· 50 cited
Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising
Journal of Advertising·2014· 60 cited
Effects of Different Types of Schematic Support on Item and Associative Memory For Brands in Older Consumers
ACR North American Advances·2013· 1 cited
Effect of age and prior knowledge on associative and item memory for brands
PsycEXTRA Dataset·2012
Associative and item memory for brands among elderly consumers
2011
"i did not get it": Role of incongruity, type of processing, and need for cognition in comprehensibility of visual metaphors
PsycEXTRA Dataset·2011
The time-harried shopper: Exploring the differences between maximizers and satisficers
Marketing Letters·2008· 203 cited
Role of Incongruity and ‘Aha’ Effect in Positive Affect Experienced From Visual Metaphors
ACR North American Advances·2008· 1 cited

Frequent Co-authors

S. Ratneshwar(6), Moshe Naveh‐Benjamin(4), Tilottama G. Chowdhury(1), S. Ratneshwar(1)