University of Virginia — United States
Business, Management and Accounting · Social Sciences
36h-index10.4kcitations90works4.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(37), Language, Metaphor, and Cognition(8), Cultural Differences and Values(8), Customer Service Quality and Loyalty(7), Service and Product Innovation(7)
Publications90 total
European Journal of Marketing·2025
Journal of Service Management Research·2024· 7 cited
Journal of Consumer Affairs·2022· 1 citedOpen Access
Journal of Consumer Psychology·2022· 3 cited
Journal of Consumer Psychology·2021· 43 cited
PsycTESTS Dataset·2021· 1 cited
Journal of Public Policy & Marketing·2020· 43 cited
2020 ACR Fellows’ Addresses: Callings
ACR North American Advances·2020
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
Psychology and Marketing·2019· 14 cited
Journal of Consumer Psychology·2018· 60 cited
SSRN Electronic Journal·2018Open Access
2017
American Journal of Health Promotion·2017· 6 cited
Journal of Public Policy & Marketing·2016· 259 cited
Journal of Consumer Psychology·2016· 52 cited
SSRN Electronic Journal·2016Open Access
Journal of Consumer Psychology·2015· 373 cited
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Frequent Co-authors
Edward F. McQuarrie(7), Susan Fournier(4), S. Ratneshwar(4), Simone Pettigrew(3), Cornelia Pechmann(3), Julie L. Ozanne(3), Michelle DeMoss(3), James E. Burroughs(3), Michael G. Luchs(3), Sunaina Chugani(2), Corinne Faure(2), Susan Dobscha(1), Claus Buhl(1), Daniele Mathras(1), Adam B. Cohen(1), Naomi Mandel(1), Shalini Bahl(1), George R. Milne(1), Spencer M. Ross(1), Sonya A. Grier(1)