Business, Management and Accounting · Social Sciences
1h-index567citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Cultural Differences and Values(1), Wine Industry and Tourism(1), Media, Gender, and Advertising(1), Marketing and Advertising Strategies(1)
Publications2 total
Journal of Consumer Research·1992· 567 cited
MedieKultur Journal of media and communication research·1992Open Access