Sunaina Chugani

The University of Texas Rio Grande ValleyUnited States

Business, Management and Accounting · Social Sciences

9h-index909citations21works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Cultural Differences and Values(5), Psychological Well-being and Life Satisfaction(3), Behavioral Health and Interventions(3), Big Data and Business Intelligence(2)

Publications21 total

Journal of Public Policy & Marketing·2020· 43 cited
Psychology and Marketing·2020· 17 cited
Journal of Business Research·2018· 150 cited
Journal of Public Policy & Marketing·2016· 259 cited
Journal of Consumer Research·2015· 48 cited
Reconceptualizing materialism as identity goal pursuits : Functions, processes, and consequences
HAL (Le Centre pour la Communication Scientifique Directe)·2013
Texas ScholarWorks (Texas Digital Library)·2013Open Access
Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications
2011· 17 cited
PsycEXTRA Dataset·2011
Parout's "Bone Marrow Drive" Project management.(Instructor's Note)
Journal of the International Academy of Case Studies·2010
Parout's "Bone Marrow Drive" Project Management
Journal of the International Academy of Case Studies·2010· 1 cited
PsycEXTRA Dataset·2009
Jump Start Hypothesis
ACR North American Advances·2009
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Frequent Co-authors

Spencer M. Ross(4), Nancy Wong(3), Alexander Gunz(3), Tina M. Lowrey(3), Agnès Nairn(3), Jill M. Sundie(3), David Glen Mick(3), Jason Stornelli(3), Michael G. Luchs(3), Tavleen Kaur(3), Rajagopal Raghunathan(3), L. J. Shrum(2), Farrah Arif(2), Mario Pandelaere(2), Ayalla Ruvio(2), Kristin Scott(2), Steven S. Chan(2), Julie R. Irwin(2), Kyuhyun Lee(2), Jae‐Eun Namkoong(2)