Maureen Morrin

Rutgers, The State University of New JerseyUnited States

Business, Management and Accounting · Social Sciences

33h-index4.0kcitations116works2.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(31), Olfactory and Sensory Function Studies(14), Consumer Retail Behavior Studies(12), Multisensory perception and integration(12), Psychology of Moral and Emotional Judgment(12)

Publications116 total

Journal of Marketing Research·2024· 4 citedOpen Access
Impact of Inverted Packaging on Brand Memory
ACR North American Advances·2020
Journal of Marketing Research·2019· 22 citedOpen Access
European Journal of Marketing·2019· 11 cited
Understanding the role of crossmodal processes in branding
2018
Journal of Environmental Psychology·2018· 34 cited
The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
ACR North American Advances·2018
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Frequent Co-authors

May O. Lwin(7), Jacob Jacoby(7), Gergana Y. Nenkov(6), Aradhna Krishna(5), Susan M. Broniarczyk(5), J. Jeffrey Inman(5), Nada Nasr Bechwati(4), S. Ratneshwar(3), Lauren Block(3), Gita Venkataramani Johar(3), Ryann Reynolds-McIlnay(3), Alfred Kuß(3), Adriana V. Madzharov(2), Jean-Charles Chebat(2), Ning Ye(2), Jonathan Reuter(2), Martin Reimann(2), David Mazursky(2), Zeynep Gürhan‐Canlı(2), Durairaj Maheswaran(2)