Rutgers, The State University of New Jersey — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(31), Olfactory and Sensory Function Studies(14), Consumer Retail Behavior Studies(12), Multisensory perception and integration(12), Psychology of Moral and Emotional Judgment(12)
Publications116 total
Frequent Co-authors
May O. Lwin(7), Jacob Jacoby(7), Gergana Y. Nenkov(6), Aradhna Krishna(5), Susan M. Broniarczyk(5), J. Jeffrey Inman(5), Nada Nasr Bechwati(4), S. Ratneshwar(3), Lauren Block(3), Gita Venkataramani Johar(3), Ryann Reynolds-McIlnay(3), Alfred Kuß(3), Adriana V. Madzharov(2), Jean-Charles Chebat(2), Ning Ye(2), Jonathan Reuter(2), Martin Reimann(2), David Mazursky(2), Zeynep Gürhan‐Canlı(2), Durairaj Maheswaran(2)