Jacob Jacoby

Business, Management and Accounting · Social Sciences

54h-index19.2kcitations153works0.02yr avg
OpenAlex↗Google Scholar↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(42), Consumer Market Behavior and Pricing(13), Digital Marketing and Social Media(11), Decision-Making and Behavioral Economics(10), Customer Service Quality and Loyalty(8)

Publications153 total

Surgical Work Loads in a Community Practice
WORLD SCIENTIFIC eBooks·2018· 69 cited
Information Load and Decision Quality: Some
2017
The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test
PLoS ONE·2016· 2 citedOpen Access
Consumer Psychology
Elsevier eBooks·2015· 6 cited
The Comprehension and Miscomprehension of Print Communication
2013· 15 cited
Do Comparative Claims Encourage Comparison Shopping
Current Issues and Research in Advertising·2012· 2 cited
Consumer Psychology
The Corsini Encyclopedia of Psychology·2010
Theory Construction and Model-Building Skills: A Practical Guide for Social Scientists
2009· 262 cited
Continuing Commercial Impression: Applications and Measurement
Marquette law review·2006· 1 citedOpen Access
“Continuing Commercial Impression” and Its Measurement
SSRN Electronic Journal·2005· 1 citedOpen Access
Judicial Opinions and Journal Articles as 'Minefields of Misinformation'
SSRN Electronic Journal·2003Open Access
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Journal of Consumer Research·2002· 42 cited
Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior
Journal of Consumer Psychology·2002· 185 citedOpen Access
Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation
Journal of Consumer Psychology·2002· 24 citedOpen Access
Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior
Journal of Consumer Psychology·2002· 950 cited
Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation
Journal of Consumer Psychology·2002· 3 citedOpen Access
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Advances in consumer research·2002
Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy
The Journal of Psychology and Financial Markets·2001· 33 cited
Consumer Psychology
Elsevier eBooks·2001· 3 cited
Trademark Dilution: Empirical Measures for an Elusive Concept
Journal of Public Policy & Marketing·2000· 59 cited
page 1 of 8Next →

Frequent Co-authors

Robert W. Chestnut(6), George J. Szybillo(4), David Mazursky(4), Michael S. Matell(4), Carol Kohn Berning(4), James Jaccard(4), Tracy Troutman(4), Alfred Kuß(4), Jerry C. Olson(3), David B. Kyner(2), Leon B. Kaplan(2), Donald E. Speller(2), Thomas F. Dietvorst(2), Wayne D. Hoyer(2), Eric Berkowitz(1), Carol A. Kohn(1), Rafael A. Haddock(1), Jacqueline Busato-Schach(1), William A. Fisher(1), William Silberman(1)