George J. Szybillo

Business, Management and Accounting · Social Sciences

14h-index2.2kcitations20works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Consumer Market Behavior and Pricing(3), Gender, Labor, and Family Dynamics(3), Consumer Retail Behavior Studies(2), Behavioral Health and Interventions(2)

Publications20 total

Consumer Research in FTC versus Kraft (1991): A Case of Heads We Win, Tails you Lose?
Journal of Public Policy & Marketing·1995· 26 cited
Family Member Influence in Household Decision Making
Journal of Consumer Research·1979· 37 cited
What Advertising Agencies Think of Focus Groups
Journal of Advertising Research·1979
Measure Validation of Leisure Time Activities: Time Budgets and Psychographics
Journal of Marketing Research·1979· 14 cited
Measure Validation of Leisure Time Activities: Time Budgets and Psychographics
Journal of Marketing Research·1979· 6 cited
Working Wives: Their General Television Viewing and Magazine Readership Behavior
Journal of Advertising·1978· 6 cited
Should Children be seen but not Heard?
Journal of Advertising Research·1977· 14 cited
Information Acquisition Behavior in Brand Choice Situations
Journal of Consumer Research·1977· 413 cited
Family Decision Making: Husband, Wife and Children
ACR North American Advances·1977· 94 cited
Political Advertising and the Broadcast Media
Journal of Advertising·1976· 6 cited
Time and Consumer Behavior: An Interdisciplinary Overview
Journal of Consumer Research·1976· 295 cited
What Administrators Should Know About the Group Interview
ACR North American Advances·1976· 2 cited
A situational influence on the relationship of a consumer attribute to new-product attractiveness.
Journal of Applied Psychology·1975· 33 cited
Effects of different levels of integration on advertising preference and intention to purchase.
Journal of Applied Psychology·1974· 37 cited
Components of perceived risk in product purchase: A cross-validation.
Journal of Applied Psychology·1974· 679 cited
Intrinsic versus extrinsic cues as determinants of perceived product quality.
Journal of Applied Psychology·1974· 376 cited
Resistance to Persuasion: Inoculation Theory in a Marketing Context
Journal of Marketing Research·1973· 36 cited
Resistance to Persuasion: Inoculation Theory in a Marketing Context
Journal of Marketing Research·1973· 69 cited
THE EFFECTS OF PRICE AND SCARCITY ON THE VALUATION OF FASHIONS BY FASHION OPINION LEADERS AND NONOPINION LEADERS.
Journal of Health Psychology·1973· 15 cited
The Relative Effects of Price, Store Image, and Intrinsic Product Differences on Product Quality Evaluation
1972· 4 cited

Frequent Co-authors

Jacob Jacoby(7), Arlene K. Sosanie(4), Richard Heslin(2), Aaron Tenenbein(2), Sharon Binstok(2), Lauranne Buchanan(2), Leon B. Kaplan(1), Jacqueline Busato-Schach(1), Carol Kohn Berning(1), Ronald F. Hartenbaum(1), Robert W. Berger(1)