David Mazursky

Hebrew University of Jerusalem — Israel

Business, Management and Accounting · Social Sciences

31h-index5.1kcitations112works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(26), Creativity in Education and Neuroscience(18), Decision-Making and Behavioral Economics(15), Design Education and Practice(15), Digital Marketing and Social Media(13)

Publications112 total

The positive effect of physical constraints on consumer evaluations of service providers
PLoS ONE·2022Open Access
White bears can walk long distances: The effects of an instruction to ignore information located in a visually differentiated location on attitude change over time
Current Psychology·2021· 1 cited
Wicked pedagogy as creative bricolage
2020· 1 cited
Influence of the “benefit of the doubt” in online auctions
Marketing Letters·2019· 3 cited
Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing
Journal of Cognitive Psychology·2016· 13 cited
Brand Suicide? Memory and Liking of Negative Brand Names
PLoS ONE·2016· 9 citedOpen Access
Quando la necessità aguzza l’ingegno. L’impatto dei vincoli finanziari sulla creatività
Micro & macro marketing·2016
“Less is More”: Feature Deletion and Ad-Hoc Categorization.
SUPSI ARIS·2015Open Access
What is a phone without voice and would you buy it? Feature deletion, use innovation and ad-hoc categorization.
SUPSI ARIS·2015Open Access
Brand names and slogans guide visual attention
Nottingham Trent University's Institutional Repository (Nottingham Trent Repository)·2015
Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity
Journal of Consumer Psychology·2014· 92 cited
How Do Financial Constraints Affect Creativity?
Journal of Product Innovation Management·2013· 58 cited
Constraints of Internally and Externally Derived Knowledge and the Innovativeness of Technological Output: The Case of the<scp>U</scp>nited<scp>S</scp>tates
Journal of Product Innovation Management·2013· 20 cited
The “Temporal-Processing-Fit Effect”: The Interplay Between Regulatory State, Temporal Distance, and Construal Levels
Social Cognition·2013· 3 cited
The “Temporal-Processing-Fit Effect”: The Interplay Between Regulatory State, Temporal Distance, and Construal Levels
Social Cognition·2013· 16 cited
The process by which product availability triggers purchase
Marketing Letters·2013· 66 cited
The More Interest in the Product, the Merrier?
ACR North American Advances·2013
Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
Journal of Interactive Marketing·2012· 12 cited
The Curious Case of the <i>Refrigerator–TV</i>: Similarity and Hybridization
Cognitive Science·2012· 15 citedOpen Access
Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
SSRN Electronic Journal·2012· 1 citedOpen Access
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Frequent Co-authors

Jacob Goldenberg(15), Jacob Jacoby(7), Sorin Solomon(7), Alfred Kuß(6), Michael Gibbert(5), Yael Steinhart(5), Michael A. Kamins(5), Tracy Troutman(4), Priscilla A. LaBarbera(3), Chezy Ofir(3), Zachary Estes(3), Yaacov Schul(3), Donald R. Lehmann(2), Avraham Noy(2), Duncan Guest(2), Gideon Vinitzky(2), Maureen Morrin(2), Gita Venkataramani Johar(2), Yoram Louzoun(2), Martin Hoegl(1)