Jacob Goldenberg

American Marketing Association — United States

Social Sciences · Social Sciences

36h-index7.9kcitations159works2.02yr avg
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Research Topics

Digital Marketing and Social Media(30), Innovation Diffusion and Forecasting(27), Complex Network Analysis Techniques(26), Opinion Dynamics and Social Influence(20), Creativity in Education and Neuroscience(16)

Publications159 total

The Weekend Effect in Online Reviews
Journal of Marketing Research·2025· 2 citedOpen Access
Improving Our Scientific Understanding of Consumer Behavior
Journal of Consumer Research·2025· 2 cited
Can names shape facial appearance?
Proceedings of the National Academy of Sciences·2024· 3 citedOpen Access
Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
SSRN Electronic Journal·2024· 1 citedOpen Access
Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
Journal of Marketing·2023· 11 citedOpen Access
Revenue Generation Through Influencer Marketing
Journal of Marketing·2023· 104 citedOpen Access
Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
Journal of Marketing Research·2023· 17 citedOpen Access
Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
SSRN Electronic Journal·2023· 1 citedOpen Access
The positive effect of physical constraints on consumer evaluations of service providers
PLoS ONE·2022Open Access
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
Journal of Consumer Research·2022· 34 citedOpen Access
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making
Journal of Consumer Research·2022· 20 cited
Can Social Support on Facebook Influence Fertility Outcomes?
Reproductive Sciences·2021· 6 cited
Nonmaleficence in Shaming: The Ethical Dilemma Underlying Participation in Online Public Shaming
Journal of Consumer Psychology·2021· 16 cited
Is Peer Influence Essential for Success?
SSRN Electronic Journal·2020· 2 citedOpen Access
Supplementary material from "Sustainable online communities exhibit distinct hierarchical structures across scales of size"
Figshare·2020Open Access
Chapter 7. The Dual-Market Effect
2019
Chapter 6. Resistance and the Dangers of Negative Word of Mouth
2019
Chapter 2. What’s in It for Me, and What Do I Have to Lose? Practical Reasons for Resisting Innovation
2019
Chapter 1. It’s Not the Innovation, It’s the Adopter: Why Some People Are More Likely Than Others to Resist
2019
Chapter 4. Where and When Is the Innovation Introduced? The Role of Innovation Context in the Emergence of Resistance
2019
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Frequent Co-authors

David Mazursky(12), Sorin Solomon(7), Barak Libai(6), Eitan Muller(6), Oded Netzer(4), Ronen Feldman(4), Moshe Fresko(4), Donald R. Lehmann(4), Daniel Shapira(4), Sarit Moldovan(3), Andreas Lanz(3), Sangman Han(2), Jae Weon Hong(2), Yonat Zwebner(2), Lilach Sagiv(2), Moshe Levy(2), Gal Oestreicher-Singer(2), Shachar Reichman(2), Florian Stahl(2), Andrew T. Stephen(2)