Sarit Moldovan

Social Sciences · Social Sciences

7h-index734citations25works0.72yr avg
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Research Topics

Digital Marketing and Social Media(10), Consumer Behavior in Brand Consumption and Identification(7), Innovation Diffusion and Forecasting(6), Complex Network Analysis Techniques(5), Opinion Dynamics and Social Influence(5)

Publications25 total

Enhancing Creativity through Systematic Teaching: A Case Study in Management Education
International journal on teaching and learning in higher education·2026
Unleashing Creativity in the Classroom: Innovative Management Teaching
International Journal of Educational Administration Management and Leadership·2024Open Access
Front and Center: When Influencer Allyship Messages Empower the Disadvantaged
Journal of the Association for Consumer Research·2024· 2 cited
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal
International Journal of Research in Marketing·2023· 5 cited
Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier
ACR North American Advances·2020
Too Much of a Good Thing? How Misaligned Signals of Popularity Diminish Product Appeal
ACR North American Advances·2020
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
Journal of Interactive Marketing·2019· 52 cited
Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness
Journal of Consumer Research·2018· 2 cited
Smaller Numerical Differences Can Enhance Product Appeal
ACR European Advances·2018
Early Adopters and the Attraction Effect
ACR European Advances·2018
Opinion leadership in small groups
International Journal of Research in Marketing·2016· 63 cited
Positively useless: irrelevant negative information enhances positive impressions
Journal of Consumer Psychology·2016· 2 cited
Leaps and Tweaks: the Impact of Version Numbers on Product Attractiveness
ACR North American Advances·2016
Consumer Product Early Adoption Questionnaire
PsycTESTS Dataset·2015
“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness
Journal of Consumer Psychology·2014· 54 cited
When the Worst Is Not So Bad: Unhelpful Reviews Enhance Positive Impressions
ACR North American Advances·2014
The different roles of product originality and usefulness in generating word-of-mouth
International Journal of Research in Marketing·2011· 230 cited
"to talk or not to talk": The internal dilemma of early adopters as a function of their need to be unique
PsycEXTRA Dataset·2011
The Effect of Advertising on Word-Of-Mouth
ACR North American Advances·2010· 4 cited
What Drives Word of Mouth: A Multi-Disciplinary Perspective
Data Archiving and Networked Services (DANS)·2008· 12 citedOpen Access
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Frequent Co-authors

Yael Steinhart(11), Meyrav Shoham(7), Jacob Goldenberg(4), Shlomit Ofen(3), Amitava Chattopadhyay(2), Eitan Muller(2), Donald R. Lehmann(2), Sorin Solomon(2), Uri Sternberg(2), Ruth Zwick(2), Barak Libai(1), Yossi Richter(1), Elad Yom‐Tov(1), Peeter W.J. Verlegh(1), Tom Erez(1), Edith Shalev(1), Aronté Bennett(1), Liat Hadar(1), Yair Giwnewer(1), Tom Erez(1)