New York University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(6), Digital Marketing and Social Media(6), Technology Adoption and User Behaviour(4), Customer Service Quality and Loyalty(3), Environmental Sustainability in Business(3)
Publications34 total
Frequent Co-authors
Marios Koufaris(5), Ajit Kambil(5), James MacLachlan(5), David Mazursky(3), Arnold Kamis(3), Elizabeth C. Hirschman(2), Srinivas K. Reddy(2), John A. Czepiel(2), Terry C. Wilson(2), Raymond L. Horton(2), Frederick E. May(2), Al Aiello(1), Peter Weingard(1), Eric Yorkston(1), Joel D. Tucciarone(1), J. MacLachlan(1), Edward L. Melnick(1), William Lazer(1), Robin T. Peterson(1), Robert L. Anderson(1)