Business, Management and Accounting · Social Sciences
22h-index3.4kcitations90works1.22yr avg
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Research Topics
Consumer Market Behavior and Pricing(19), Digital Marketing and Social Media(8), Auction Theory and Applications(8), Art History and Market Analysis(8), Consumer Behavior in Brand Consumption and Identification(7)
Publications90 total
International Journal on Science and Technology·2025Open Access
Kellogg School of Management Cases·2024
Journal of Experimental Agriculture International·2024· 6 citedOpen Access
Kellogg School of Management Cases·2024
Ecology Environment and Conservation·2024Open Access
Lecture notes in civil engineering·2022
Journal of Marketing·2021· 283 cited
Social Networks·2020· 33 cited
Foundations and Trends® in Marketing·2020Open Access
Monitoring end use of funds: the missing link in credit risk management
2020
Global Fashion Management Conference·2018
Current Science·2018· 1 citedOpen Access
Tiffany & Co: Omni-channel strategy for the Asian luxury consumer
2018
Zalora: Dressing up the mobile app to engage customers
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)·2018
Elsevier eBooks·2017
Elsevier eBooks·2017· 23 cited
NIM Marketing Intelligence Review·2017· 1 citedOpen Access
NIM Marketing Intelligence Review·2017· 146 citedOpen Access
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Frequent Co-authors
Mayukh Dass(8), Vanitha Swaminathan(7), Susan L. Holak(6), Subodh Bhat(3), Dawn Iacobucci(3), Richard J. Fox(2), Carol M. Motley(2), Antonie Stam(2), Luca Pellegrini(2), Yee Heng Tan(2), Priscilla A. LaBarbera(2), Chezy Ofir(2), John U. Farley(2), Nan Hu(1), Noi Sian Koh(1), Yong-Chin Tan(1), Sandeep R. Chandukala(1), Simon Lacey(1), Henrik Hagtvedt(1), Vanessa M. Patrick(1)