Mayukh Dass

Texas Tech University — United States

Business, Management and Accounting · Social Sciences

22h-index1.8kcitations91works1.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(27), Digital Marketing and Social Media(20), Auction Theory and Applications(15), Consumer Behavior in Brand Consumption and Identification(14), Art History and Market Analysis(13)

Publications91 total

Cross-affinity effects of cat and dog products and corporate social responsibility appeals (CSRAs)
Journal of Business Research·2025
An approach to brand planning under high competitor set variation
Journal of Business Research·2024· 2 cited
An exploration of ripple effects of advertising among major suppliers in a supply chain network
Journal of Business Research·2023· 3 cited
Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems
Journal of Business Research·2023· 10 cited
The time-varying effects of rhetorical signals in crowdfunding campaigns
Journal of the Academy of Marketing Science·2023· 40 cited
An Investigation Into Slogan Design On Creating Slogan–Brand Alignment
Journal of Advertising Research·2023· 12 cited
Extraction of copper from waste printed circuit board by acid leaching and electrowinning
AIP conference proceedings·2023· 3 cited
Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support
Journal of Strategic Marketing·2022· 4 cited
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?
Journal of Retailing·2022· 8 cited
Applications of artificial intelligence in B2B marketing: Challenges and future directions
Industrial Marketing Management·2022· 94 cited
Differential effects of analytical versus emotional rhetorical style on review helpfulness
Journal of Business Research·2022· 22 cited
Forecasting purchase rates of new products introduced in existing categories
Journal of Marketing Analytics·2022· 3 cited
Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market
Journal of Business Research·2021· 10 cited
Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective
Journal of Global Scholars of Marketing Science·2021· 8 cited
On the Extendibility of Brands with Subordinate versus Basic Category Concepts
Journal of Retailing·2020· 1 cited
Discovering Market Structure of Ambiguously Appraised Products from Bid History in Online Auctions
2020· 1 cited
Consumer Attitudes Towards AI-based Products: Effect Of Technology Autonomy And Perceived Control
2020
The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers
Journal of Business Research·2020· 32 cited
An Investigation into the Effects of Message Framing on Crowdfunding Funding Level
2019· 16 cited
Understanding firms’ relative strategic emphases: An entrepreneurial orientation explanation
Industrial Marketing Management·2019· 63 cited
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Frequent Co-authors

Piyush Kumar(12), Walter D. Potter(6), Mark J. Twery(5), Peter Knopp(5), Scott Thomasma(5), H. Michael Rauscher(5), Donald Nute(5), Srinivas K. Reddy(5), Masoud Moradi(4), Frederick Maier(4), Hajime Uchiyama(4), Astrid Glende(4), Dennis B. Arnett(4), Omer Topaloglu(4), Moutusy Maity(3), Kyung‐Ah Byun(3), Wolfgang Jank(3), Galit Shmueli(3), Xinchun Wang(2), Chiranjeev Kohli(2)