SRM Institute of Science and Technology — India
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(15), Customer Service Quality and Loyalty(12), Consumer Market Behavior and Pricing(9), Digital Marketing and Social Media(8), Consumer Retail Behavior Studies(6)
Publications54 total
Frequent Co-authors
Mayukh Dass(15), D. Lenine(5), Omer Topaloglu(4), Sunil H. Contractor(4), James Mark Mayer(3), Palaniyandi Suresh(3), Plamen Peev(3), Maqbool Dada(2), Gustavo Grullon(2), George Kanatas(2), Parthasarathy Krishnamurthy(2), Tim Norvell(2), Hye Jin Yoon(2), Thomas W. Leigh(2), Manohar U. Kalwani(1), Moutusy Maity(1), Chiranjeev Kohli(1), Sunil Thomas(1), Amit Prakash Jha(1), Aarushi Mahajan(1)