Plamen Peev

Towson University — United States

Business, Management and Accounting · Social Sciences

6h-index141citations22works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Media, Gender, and Advertising(7), Corporate Finance and Governance(4), Gender, Feminism, and Media(4), Sexuality, Behavior, and Technology(4)

Publications22 total

Women on Top…in Advertising? An Exploration of Female Responses to Different Sexual Position Portrayals in Sexually-Themed Advertising
Journal of Business Diversity·2021· 1 citedOpen Access
Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer
Journal of Global Scholars of Marketing Science·2021
Consumers’ evaluation of extensions among extensions and the backdrop effect
Journal of Strategic Marketing·2020· 1 cited
Investigating the role of added versus subtracted ingredients in counterinferencing and preference formation.
Journal of Experimental Psychology Applied·2020· 2 cited
Everyone’s a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition
Journal of Marketing Education·2020· 12 cited
A Retrospective Examination of Female Model Portrayals in Male Youth Targeted Cigarette Advertising Through the Lens of Objectification Theory
Journal of Business Diversity·2019Open Access
Marine and coastal ecosystem services on the science–policy–practice nexus: challenges and opportunities from 11 European case studies
International Journal of Biodiversity Science Ecosystems Services & Management·2017· 69 citedOpen Access
Consumer Perceptions of Precise vs. Just-Below Prices in Retail Settings
Journal of Promotion Management·2017· 4 cited
Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Marketing Letters·2017· 9 cited
The Role of Female Sexual Self-Schema in Reactions to Non-explicit Sexual Advertising Imagery
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Chief Marketing Officers and Firm Performance: A Multinational Perspective on the Value Relevance of the Chief Marketer
Developments in marketing science: proceedings of the Academy of Marketing Science·2016
Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes
Developments in marketing science: proceedings of the Academy of Marketing Science·2015Open Access
The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery
SSRN Electronic Journal·2015· 1 citedOpen Access
Do Sexy Mouthwash Ads Leave a Bad Aftertaste? The Interaction of Sexual Self Schema and Brand Positioning Fit on Female-Targeted Sexual Advertising Efficacy
SSRN Electronic Journal·2015· 1 citedOpen Access
The impact of strategic consistency on market share and ROA
International Journal of Bank Marketing·2014· 21 cited
Brand vulnerability to product assortments and prices
Journal of Marketing Management·2013· 10 cited
The Relationship between Market Follower Status and the Overall Passivity of a Firm’s Strategic Profile: Does Fit Relate to Profitability?
Scholar Commons (University of South Carolina)·2013· 1 cited
Consumers' brand evaluations
2011
Ethical Issues in Marketing: Discourse Ethics
Data Archiving and Networked Services (DANS)·2008
Ethical Issues in Marketing: A Stakeholder Approach
Data Archiving and Networked Services (DANS)·2008
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Frequent Co-authors

James Mark Mayer(6), Piyush Kumar(4), George M. Zinkhan(3), Larry P. Pleshko(2), Richard A. Heiens(2), James W. Mayer(2), A. Mayer(2), Atanas Nik Nikolov(2), Mihail K. Miletkov(2), Evangelia G. Drakou(1), Charlène Kermagoret(1), Camino Liquete(1), Ana Ruiz‐Frau(1), Kremena Burkhard(1), Ana I. Lillebø(1), Alexander P.E. van Oudenhoven(1), Johanna Ballé-Béganton(1), João Garcia Rodrigues(1), Emmi Nieminen(1), Soile Oinonen(1)