Henrik Hagtvedt

Boston College — United States

Business, Management and Accounting · Social Sciences

22h-index2.2kcitations77works1.62yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(33), Color perception and design(20), Aesthetic Perception and Analysis(20), Creativity in Education and Neuroscience(10), Digital Marketing and Social Media(6)

Publications77 total

Upward-tilted logos cue perceptions of unhealthiness
Journal of Retailing·2025
Awe and aesthetics: Conundrums of creation and consumption
Journal of Consumer Psychology·2025· 1 citedOpen Access
Afterword
2024
The Contemporary Art Market
2024· 4 cited
Introduction
2024
A Few Marketing Principles
2024
Disentangling The Muses
2024
Money and Marketing in the Art World
2024· 1 cited
Trends, Fashions, and Social Influence
2024
Bright and Dark Imagining: How Creators Navigate Moral Consequences of Developing Ideas for Artificial Intelligence
Academy of Management Journal·2024· 10 cited
Immersive retailing: The in-store experience
Journal of Retailing·2023· 47 cited
Aesthetics in Marketing
Foundations and Trends® in Marketing·2023· 7 citedOpen Access
The impact of scarcity cues on purchase likelihood of art-infused products
Journal of the Academy of Marketing Science·2023· 27 cited
Chapter 6 Art and Aesthetics in the Future of Luxury
2022· 1 cited
A brand (new) experience: art, aesthetics, and sensory effects
Journal of the Academy of Marketing Science·2022· 29 citedOpen Access
Viewing challenging art lends meaning to life by stimulating integrative complexity
The Journal of Positive Psychology·2021· 9 cited
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
Journal of Consumer Research·2021· 65 cited
The Role of Empirical Aesthetics in Consumer Behavior
Oxford University Press eBooks·2020· 1 cited
Art and aesthetics
Edward Elgar Publishing eBooks·2020· 6 cited
Shared Aesthetics: A Commentary on Collaborative Art
Journal of the Association for Consumer Research·2019Open Access
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Frequent Co-authors

Vanessa M. Patrick(23), Sylvia Bräsel(5), Gopal Das(2), Kathleen D. Vohs(2), Simon Lacey(1), Amy Anderson(1), Randall Stilla(1), Gopikrishna Deshpande(1), Xiaoping Hu(1), João Ricardo Sato(1), Srinivas K. Reddy(1), K. Sathian(1), Kevin L. Sample(1), Tanvi Gupta(1), Sandeep R. Chandukala(1), Amir Grinstein(1), Ann Kronrod(1), Yashar Atefi(1), Mansi Gupta(1), Felix Septianto(1)