Felix Septianto

University of Queensland — Australia

Business, Management and Accounting · Social Sciences

33h-index3.3kcitations165works4.52yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(84), Digital Marketing and Social Media(40), Behavioral Health and Interventions(30), Psychology of Moral and Emotional Judgment(28), Media Influence and Health(19)

Publications165 total

The effect of assessment and mixed emotions on willingness to try clean meat
Journal of Strategic Marketing·2025
Don’t Humor Me! Customers’ Moral Perceptions Toward Companies’ Humorous Responses in Social Media Service Recovery
Journal of Business Ethics·2025Open Access
A Match Made in Heaven? Do Religious and General Appeals Instill Hope for Reduction of Food Waste
Australasian Marketing Journal (AMJ)·2025Open Access
Slowing time, shaping the future: The effect of mindfulness on intertemporal choice
International Journal of Research in Marketing·2025Open Access
The Influence of Strangers on Consumer Behavior in a Retail Environment
Journal of Consumer Behaviour·2025Open Access
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives
European Journal of Marketing·2025· 1 cited
Gratitude in Health Messages: The Moderating Role of Anthropomorphism
Journal of Advertising Research·2025Open Access
The impact of assortment size and population density on product evaluation
Journal of Retailing·2025· 3 citedOpen Access
The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat
Journal of Business Ethics·2025· 5 citedOpen Access
Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities
Journal of Knowledge Management·2025· 2 cited
Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs
Journal of Business Ethics·2024· 4 citedOpen Access
Social dynamics of luxury customization: The unique impact of name personalization
Psychology and Marketing·2024· 4 citedOpen Access
Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media
Psychology and Marketing·2024· 4 citedOpen Access
The role of conventional meat unnaturalness in cultured meat acceptance: A test of holistic mindset
Appetite·2024· 11 citedOpen Access
Age matters: The effect of regret and loss aversion on cultured meat acceptance
Appetite·2024· 6 citedOpen Access
Confidence is Good? too Much, not so Much: Exploring the effects on crowdfunding success
Journal of Business Research·2024· 11 cited
To share or not to share: When is influencer self‐disclosure perceived as appropriate?
Journal of Consumer Behaviour·2024· 14 citedOpen Access
‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat
Appetite·2024· 17 citedOpen Access
How visual angle influences product recommendations in response to two-sided messages
Marketing Intelligence & Planning·2024
Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance
Australasian Marketing Journal (AMJ)·2024· 3 citedOpen Access
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Frequent Co-authors

Yuri Seo(10), Gavin Northey(8), Widya Paramita(8), Tung Moi Chiew(7), Joya A. Kemper(5), Fandy Tjiptono(4), Junbum Kwon(4), Mike Lee(3), Ka Wing Chan(3), Jiwoon Park(2), Ji Min Lee(2), Fang Zhao(2), Rebecca Dolan(2), Billy Sung(2), Liem Viet Ngo(2), Sara Quach(2), Park Thaichon(2), Zhao Fang(2), Mary Khalil(2), Bodo Lang(2)