Park Thaichon

University of Southern Queensland — Australia

Social Sciences · Social Sciences

40h-index5.1kcitations236works5.12yr avg
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Research Topics

Digital Marketing and Social Media(80), Consumer Behavior in Brand Consumption and Identification(62), Customer Service Quality and Loyalty(56), Consumer Retail Behavior Studies(55), Technology Adoption and User Behaviour(37)

Publications236 total

Social Capital in Developing Resilience After a Transformative Change: A Case Study of the Deregulated Queensland Dairy Industry
Australasian Marketing Journal (AMJ)·2025
Marketing Analytics to Identify Success and Impact
2025
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population
Asia Pacific Journal of Marketing and Logistics·2025· 1 cited
Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey
Australasian Marketing Journal (AMJ)·2025· 1 citedOpen Access
The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms: unveiling the nexus
International Journal of Advertising·2025· 1 citedOpen Access
Reimagining consumption for a greener planet: The role of online communities in tackling imperfect produce and food waste
Journal of Business Research·2025· 3 cited
Beyond the Screen: The Transformative Power of Mobile Technology in Creative Communication and Branding
Journal of Creative Communications·2025Open Access
The Influence of Strangers on Consumer Behavior in a Retail Environment
Journal of Consumer Behaviour·2025Open Access
The Contribution of Game Elements in Enhancing Viewer Engagement in the Digital Marketing Domain
2025
Enhancing the Consumer Experience with Mixed Reality
2025
The Future Research Implications and Practical Implications of the Digital Video Advertising Domain
2025
Market Characteristics That Signal New Opportunities for Digital Video Advertisements: Practical Implications of Digital Video Advertising
2025
Introduction to Digital Video Advertising: Innovative Industry Trends
2025
Digital Video Advertising Strategies: Grow your Brand With Online Videos
2025
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data
Journal of Consumer Behaviour·2025· 1 citedOpen Access
Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey
Marketing Intelligence & Planning·2025
The effect of infrastructure on the social legacy of mega sporting events
Multidisciplinary Business Review·2025Open Access
Frontline employees in an AI-integrated workplace: current perspectives and future research landscapes
Journal of Service Theory and Practice·2025· 4 cited
Webrooming in the Luxury Market: Role of Consumer Traits, Channel-Related Factors and Shopping Motivations
Australasian Marketing Journal (AMJ)·2025· 1 cited
VR retailing: When and why immersion pays off
Journal of Retailing·2025· 7 cited
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Frequent Co-authors

Sara Quach(16), Thu Nguyen Quach(6), Charles Jebarajakirthy(5), Scott Weaven(4), Lars‐Erik Casper Ferm(4), Catherine Prentice(3), António Lobo(3), Mai Nguyen(3), Yi Bu(2), Joy Parkinson(2), Nicolas Hamelin(2), Robert W. Palmatier(2), Pradeep Kautish(2), Deepak Jaiswal(2), Ann Mitsis(2), Hiram Ting(2), Mojtaba Barari(2), Ata Allah Taleizadeh(2), Felix Septianto(2), Wei Shao(2)