Tung Moi Chiew

Universiti of Malaysia Sabah — Malaysia

Business, Management and Accounting · Social Sciences

12h-index532citations23works0.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Digital Marketing and Social Media(7), Humor Studies and Applications(4), Environmental Education and Sustainability(3), Media Influence and Health(3)

Publications23 total

Impacts of humour use and humour-endorsing climate on job stress and satisfaction among frontline healthcare service employees
Journal of Services Marketing·2025· 1 cited
Research on Internal Communication and Cooperative Learning Communities in Chinese Universities from the Perspective of Positive Organizational Behavior
Journal of BIMP-EAGA Regional Development·2024Open Access
How visual angle influences product recommendations in response to two-sided messages
Marketing Intelligence & Planning·2024
Exploring Hedonistic Values Aspects in Pro-environmental Behaviour Among Young Adults
Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research·2023· 2 citedOpen Access
When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products
Australasian Marketing Journal (AMJ)·2022· 8 cited
Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement
Journal of Business Research·2022· 29 cited
Online Consumption Under Pandemic: Stress, Cognitive Appraisal, Coping Style, Normative Social Influences, and Risk Averse
Lecture notes in networks and systems·2022
Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person
Journal of Retailing and Consumer Services·2021· 33 citedOpen Access
Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset
Australasian Marketing Journal (AMJ)·2021· 22 cited
The interactive effects of religiosity and recognition in increasing donation
European Journal of Marketing·2020· 30 cited
Impak Modenisasi dan Pengkomersilan Terhadap Keaslian Makanan Tradisi dan Identiti Budaya Etnik Kadazan- Dusun di Sabah
UMS Institutional Repository (Universiti Malaysia Sabah)·2020· 2 citedOpen Access
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Journal of Business Research·2020· 19 cited
Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth
International Journal of Research in Marketing·2020· 31 citedOpen Access
The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin
Journal of Retailing and Consumer Services·2019· 35 cited
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Journal of Business Research·2019· 52 cited
Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand
2019
The Effect of Humour Usage on Customer’s Service Experiences
UMS Institutional Repository (Universiti Malaysia Sabah)·2018· 1 citedOpen Access
The effect of humour usage on customer’s service experiences
Australian Journal of Management·2018· 34 citedOpen Access
The effects of different, discrete positive emotions on electronic word-of-mouth
Journal of Retailing and Consumer Services·2018· 79 cited
The antecedents and consequences of humour for service
Journal of Service Theory and Practice·2016· 74 cited
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Frequent Co-authors

Felix Septianto(12), Christine Mathies(4), Widya Paramita(3), Paul G. Patterson(3), Gavin Northey(2), Liem Viet Ngo(2), Joya A. Kemper(2), Nelson Oly Ndubisi(1), Michael Kleinaltenkamp(1), Jake An(1), Istiharini Tanudharma(1), Nguyen T. Thai(1), Sara Quach(1), Park Thaichon(1), Fandy Tjiptono(1), Xue Bai(1), Zhao Fang(1), Yuri Seo(1), Rokhima Rostiani(1), B.M. Purwanto(1)