B.M. Purwanto

Universitas Gadjah Mada — ID

Business, Management and Accounting · Social Sciences

10h-index354citations99works2.02yr avg
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Research Topics

Consumer Behavior and Marketing Influence(30), Customer Service Quality and Loyalty(22), SMEs Development and Digital Marketing(15), Agriculture and Agroindustry Studies(13), Digital Marketing and Social Media(12)

Publications99 total

Investigating perceived integrated interaction on e-commerce: How omnichannel experiences drive flow, anticipatory value, trust, and positive WOM
Journal of Global Scholars of Marketing Science·2025
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use
Binus Business Review·2024Open Access
Implementasi Model Pembelajaran Aktif, Kreatif, Efektif, Dan Menyenangkan (Pakem) Pada Mata Pelajaran Pendidikan Agama Islam Untuk Mewujudkan Sekolah Unggulan Di Sdn Siwungkuk 01 Brebes
Journal of Education Research·2024· 1 citedOpen Access
Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs
Cogent Business & Management·2024· 1 citedOpen Access
The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
Cogent Business & Management·2024· 10 citedOpen Access
Study Protocol: Using Video Testimonials as a School-Based Social Marketing Intervention in Adolescent Smoking Cessation Programs v1
2024Open Access
Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS·2023Open Access
Information Quality, Social Friendship and Social Interaction in Predicting Web Usage and Online News Readers’ Understanding
JBTI Jurnal Bisnis Teori dan Implementasi·2023Open Access
Dataset from two pilot studies: the effect of emotional and motivational factors on peer support in context of adolescent smoking cessation program, evidence from Indonesia
F1000Research·2023· 1 citedOpen Access
Volume Backscattering Strength Estimation of Plankton from Water Column Multibeam Echosounder Data at Alor Strait, East Nusa Tenggara, Indonesia
IOP Conference Series Earth and Environmental Science·2023· 4 citedOpen Access
Bulk food purchase: The effect of food package waste literacy, a deontic perspective of justice, anticipated emotions, and subjective norms
Cogent Business & Management·2023· 7 citedOpen Access
The Contingency Effect of Cognitive Dissonance on the Relationship between Information Asymmetry, Regret, and Herding Behavior
SSRN Electronic Journal·2023Open Access
The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment
International Review on Public and Nonprofit Marketing·2022· 9 citedOpen Access
When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products
Australasian Marketing Journal (AMJ)·2022· 8 cited
Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis
Binus Business Review·2022· 1 citedOpen Access
The effect of small business leaders' organisational mindfulness and social learning on opportunistic behaviour to survive the COVID-19 pandemic
Journal of Small Business and Enterprise Development·2021· 20 cited
Supervisor-directed OCB and deviant behaviors: the role of LMX and impression management motives
Personnel Review·2021· 24 cited
Herding behaviour in the capital market: What do we know and what is next?
Management Review Quarterly·2021· 51 cited
Sharia-based Stocks: Do Muslim Investors Prefer Metaphysical or Materialistic Returns?
Journal of Asian Finance Economics and Business·2021· 2 citedOpen Access
Pro-Environmental Self-Identity: Scale Purification in the Context of Sustainable Consumption Behavior
Eurasian studies in business and economics·2021· 11 cited
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Frequent Co-authors

Basu Swastha Dharmmesta(12), Rokhima Rostiani(4), Sahid Susilo Nugroho(4), Kresno Agus Hendarto(3), Eko Fitrianto(3), Marwan Asri(2), Felix Septianto(2), Jeanne Ellyawati(2), Fenika Wulani(2), Rini Kuswati(2), Bayu Sutikno(2), Yulia Arisnani Widyaningsih(2), M. Moeliono(2), Anton Agus Setyawan(2), Puput Tri Komalasari(1), Bowo Setiyono(1), Widya Paramita(1), Sari Winahjoe(1), Ika Diyah Candra(1), Michael Chih‐Hung Wang(1)