Bayu Sutikno

Universitas Gadjah Mada — ID

Social Sciences · Social Sciences

9h-index364citations117works1.72yr avg
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Research Topics

SMEs Development and Digital Marketing(43), Consumer Behavior and Marketing Influence(29), Agriculture and Agroindustry Studies(14), Management and Optimization Techniques(12), Customer Service Quality and Loyalty(10)

Publications117 total

Understanding Buy-Now-Pay-Later Adoption in the Muslim Market: Do Religious-Based Ethics Matter?
The South East Asian Journal of Management·2024· 5 citedOpen Access
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use
Binus Business Review·2024Open Access
Aesthetic Value in Marketing Art Gallery: Conceptualization and Scale Development
Jurnal Dinamika Manajemen·2024Open Access
Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory
Journal of Relationship Marketing·2023· 7 cited
DOES RELIGIOSITY MATTER FOR NEW VENTURE CREATION AMONG GEN Y AND GEN Z IN INDONESIA?
Journal of Developmental Entrepreneurship·2023
Halal Food Literacy: Conceptual Framework, Dimension, and Scale Development
Jurnal Ekonomi & Keuangan Islam·2023· 4 citedOpen Access
Online Marketing Strategies Of Sedekah Rombongan
AZKA International Journal of Zakat & Social Finance·2022· 2 citedOpen Access
The Acceptance of Halal Food Products Among Non-Muslim Consumers in Indonesia
Journal of International Food & Agribusiness Marketing·2022· 14 cited
REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY
Jurnal Aplikasi Manajemen·2022· 5 citedOpen Access
Actor’s Role in Developing Creative Rural Tourism Marketing in the Digital Era: A Case Study in Ponggok, Central Java
2022· 4 citedOpen Access
Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention
Journal of Business Venturing Insights·2021· 28 cited
Pro-Environmental Self-Identity: Scale Purification in the Context of Sustainable Consumption Behavior
Eurasian studies in business and economics·2021· 11 cited
Encouraging pro-environmental behavior through consumer innovativeness
2020· 6 cited
DAMPAK FILM AADC2 TERHADAP PENINGKATAN KUNJUNGAN WISATAWAN DI GEREJA AYAM
Prosiding Pendidikan Teknik Boga Busana·2020
Analysis of Nation Branding Indonesia and Malaysia
2020
CLOUD BASED MOBILE POINT OF SALES SYSTEM WITH SELF-SERVICE TECHNOLOGY "MY POCKET MENU" BUSINESS MODEL
2020
The Social Dimensions’ Aspects of Sustainable Tourism Development Analysis: A Systematic Literature Review
Digital Press Social Sciences and Humanities·2020· 19 citedOpen Access
DEFINING SOCIAL SUSTAINABILITY AND SOCIALLY CONSCIOUS TOURIST IN SUSTAINABLE TOURISM DEVELOPMENT
Journal of Business on Hospitality and Tourism·2019· 8 citedOpen Access
ANALISIS BUDAYA KERJA, KEDISIPLINAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAN ASET DAERAH KABUPATEN KEBUMEN
2019
ANALISIS MOTIVASI, DISIPLIN DAN BEBAN KERJA YANG MEMPENGARUHI KINERJA PEGAWAI NEGERI SIPIL PADA KANTOR DINAS PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN KEBUMEN
STIE Widya Wiwaha eBooks·2019
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Frequent Co-authors

Tri Kuntoro Priyambodo(5), Basu Swastha Dharmmesta(5), Hendrie Adji Kusworo(3), Jazuli Akhmad(3), Uswatun Chasanah(3), Hendy Mustiko Aji(2), Widya Paramita(2), Julian Ming‐Sung Cheng(2), Rini Kuswati(2), B.M. Purwanto(2), Agusta Ika Prihanti Nugraheni(2), Sahid Susilo Nugroho(2), Alfensi Faruk(2), Oki Dwipurwani(2), Sari Winahjoe Siswomihardjo(2), Priyastiwi Priyastiwi(2), Nurul Indarti(1), Risa Virgosita(1), Rina Herani(1), Charles Blankson(1)