Sahid Susilo Nugroho

Airlangga University — ID

Social Sciences · Social Sciences

7h-index239citations53works2.82yr avg
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Research Topics

Digital Marketing and Social Media(20), Technology Adoption and User Behaviour(19), Consumer Behavior and Marketing Influence(18), SMEs Development and Digital Marketing(15), Consumer Behavior in Brand Consumption and Identification(7)

Publications53 total

IMPULSIVENESS AND MARKETING STRATEGIES IN THE DIGITAL ERA: A SYSTEMATIC REVIEW
International Journal of Business and Society·2025Open Access
COMBINATION OF TAPIOCA STARCH WITH NANOCITOSAN IN EDIBLE FILM ON SHELF LIFE AND ORGANOLEPTIC VALUE OF FISH SIOMAY DURING ROOM TEMPERATURE STORAGE
Jurnal Perikanan Unram·2025Open Access
UNDERSTANDING SOCIAL MEDIA MARKETING: CONSEQUENCES ON CONSUMER ENGAGEMENT AND REPURCHASE INTENTION AMONG SMEs IN INDONESIA
Jurnal Ekonomi Bisnis dan Kewirausahaan·2025Open Access
The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplace
International Journal of Internet Marketing and Advertising·2025Open Access
The Role of Trust on the Continuance Usage Intention of Indonesian Mobile Payment Application
Gadjah Mada International Journal of Business·2024· 9 citedOpen Access
Gamification aspects affecting mobile app continued use, attitude, and satisfaction
Jurnal Siasat Bisnis·2024· 8 citedOpen Access
Information Quality, Social Friendship and Social Interaction in Predicting Web Usage and Online News Readers’ Understanding
JBTI Jurnal Bisnis Teori dan Implementasi·2023Open Access
Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia
Benefit Jurnal Manajemen dan Bisnis·2023· 2 citedOpen Access
For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework
Young Consumers Insight and Ideas for Responsible Marketers·2023· 5 cited
Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers
Journal of Global Fashion Marketing·2023· 2 cited
Trust-building mechanism for promoting mobile payments' continued use by small businesses in a developing country: tackling the perceived risk issue
Journal of Financial Services Marketing·2023· 12 cited
JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS
Global Fashion Management Conference·2023
Is technology truly improving the customer experience? Analysing the intention to use open banking in Indonesia
International Journal of Bank Marketing·2023· 38 cited
Determining Factors Affecting Muslim Customer Purchase Intention to Shop Skincare Online: A Study in Indonesia
Springer proceedings in business and economics·2023· 4 cited
The Effects of Personalization on Advertising Value and Attitude in the Case of Indonesian E-Marketplace
International Journal of Internet Marketing and Advertising·2023
Is Interface Quality and Information Quality on Online Review Matters?
2022· 3 cited
REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY
Jurnal Aplikasi Manajemen·2022· 5 citedOpen Access
The Influence of Social Network Attributes, Flows, Trust, and Electronic Word of Mouth on Social Network Users’ Purchase Intentions for Smart Phone Products in Indonesia
Advances in economics, business and management research/Advances in Economics, Business and Management Research·2022· 4 citedOpen Access
Brand Attachment Vs. Brand Love: To What Extent Are They Identical?
Jurnal Dinamika Manajemen·2021· 6 citedOpen Access
The influence of website characteristics on customer satisfaction and E-WOM in Indonesia
Jurnal Siasat Bisnis·2020· 21 citedOpen Access
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Frequent Co-authors

Basu Swastha Dharmmesta(7), Indriyo Gitosudarmo(5), Widya Paramita(4), B.M. Purwanto(4), Rokhima Rostiani(4), Bayu Aji Aritejo(3), Maria Dharmesti(2), Eddy Junarsin(2), Bayu Sutikno(2), Anton Agus Setyawan(2), Agnes Gracia Quita(2), Vanesa Hana Budiarani(2), Andri Ardhiyansyah(2), Nofie Iman(1), Rizky Yusviento Pelawi(1), Alldila Nadhira Ayu Setyaning(1), Ayu Diana Ansori(1), Shine Pintor Siolemba Patiro(1), Rahab Bin Tafsir(1), Yulia Arisnani Widyaningsih(1)